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Public Opinion: Measuring the American Mind [Paperback]

Barbara A. Bardes , Robert W. Oldendick

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Book Description

February 14, 2006 0495007536 978-0495007531 3
Learn how to evaluate and utilize public opinion data with PUBLIC OPINION: MEASURING THE AMERICAN MIND! With comprehensive coverage of the field combined with real-world relevance, this political science text prepares you to accurately interpret and analyze data from the public polls. Public opinion data from relevant issues such as the war in Iraq, Social Security reform, the death penalty, gay rights, and racial issues help you become a more informed consumer. Use the book companion website to access chapter-by-chapter resources, polling data, and questions about the results of surveys to enhance your understanding of public opinion and the polling process.

Editorial Reviews


"The value of [Bardes and Oldendick's Public Opinion] is that is does a good job satisfying two criteria (process and impact), by showing how public opinion is measured, which uses the results and how it has impacted public policy decision-making in several major areas....The greatest strength is its ability to present a large amount of information in a relatively brief text and in a very readable format....The concluding chapters on the future of polling leave the students with the realization that polling is a dynamic process constantly evolving as new tools for and methods of communication come into being....[The book's] strengths are 1) writing style and ability to compact a great amount of information in a relatively brief text, 2) the balance between process and impact, and 3) the appendix on sources of public opinion data and the glossary of terms and their meanings."

"The greatest strengths are its topic-by-topic coverage, consistency of style in using the same basic graphing and tabular approaches to presenting data, and clear writing....The time series graphs and tables are very effective. Indeed, these make the text very teachable....While the first five chapters provide fairly conventional introductions to public opinion and its study, the Bardes-Oldendick text really distinguishes itself from its competitors with these five {chapters 6-10} topical chapters. Each provides historical/political background and then effectively weds time series data from the NES and GSS with effective discussions of the evolution of public opinion and the lines that divide Americans on matters of national importance."

About the Author

Barbara A. Bardes is a professor of political science and Dean of Raymond Walters College at the University of Cincinnati. She received her Bachelor of Arts degree and Master of Arts degree from Kent State University, and her Ph.D. from the University of Cincinnati. She held a faculty position at Loyola University in Chicago for many years before returning to Cincinnati, her home town, as a college administrator. Bardes has written articles on public opinion and foreign policy, and on women and politics. She has authored THINKING ABOUT PUBLIC POLICY AND DECLARATIONS OF INDEPENDENCE: WOMEN AND POLITICAL POWER IN NINETEENTH CENTURY AMERICAN NOVELS, and co-authored PUBLIC OPINION: MEASURING THE AMERICAN MIND. --This text refers to an alternate Paperback edition.

Product Details

  • Paperback: 354 pages
  • Publisher: Wadsworth Publishing; 3 edition (February 14, 2006)
  • Language: English
  • ISBN-10: 0495007536
  • ISBN-13: 978-0495007531
  • Product Dimensions: 0.5 x 6.1 x 9.1 inches
  • Shipping Weight: 4.8 ounces
  • Amazon Best Sellers Rank: #1,135,352 in Books (See Top 100 in Books)

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