Qty:1
  • List Price: $19.95
  • Save: $6.86 (34%)
FREE Shipping on orders over $35.
In Stock.
Ships from and sold by Amazon.com.
Gift-wrap available.
Add to Cart
Want it Tuesday, April 22? Order within and choose One-Day Shipping at checkout. Details
FREE Shipping on orders over $35.
Used: Acceptable | Details
Condition: Used: Acceptable
Comment: Eligible for FREE Super Saving Shipping! Fast Amazon shipping plus a hassle free return policy mean your satisfaction. Readable copy. All pages complete and readable but expect worn edges, covers, and creases. There is no Amazon condition below acceptable.
Add to Cart
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Public Opinion Paperback – June 12, 1997


See all 50 formats and editions Hide other formats and editions
Amazon Price New from Used from Collectible from
Paperback, June 12, 1997
$13.09
$4.99 $1.93
Unknown Binding
"Please retry"
$2.41

Frequently Bought Together

Public Opinion + Propaganda + Crystallizing Public Opinion
Price for all three: $33.44

Buy the selected items together

NO_CONTENT_IN_FEATURE

Image
Looking for the Audiobook Edition?
Tell us that you'd like this title to be produced as an audiobook, and we'll alert our colleagues at Audible.com. If you are the author or rights holder, let Audible help you produce the audiobook: Learn more at ACX.com.

Product Details

  • Paperback: 288 pages
  • Publisher: Free Press; Reissue edition (June 12, 1997)
  • Language: English
  • ISBN-10: 0684833271
  • ISBN-13: 978-0684833279
  • Product Dimensions: 8.6 x 5.5 x 0.7 inches
  • Shipping Weight: 9.9 ounces (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Best Sellers Rank: #379,587 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Walter Lippmann (1889 1974) was an American intellectual who was a writer, reporter, and political commentator, who twice was awarded, in 1958 and 1962, a Pulitzer Prize for his syndicated newspaper column, Today and Tomorrow . --This text refers to an out of print or unavailable edition of this title.

More About the Authors

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

4.1 out of 5 stars
5 star
13
4 star
2
3 star
0
2 star
0
1 star
4
See all 19 customer reviews
I recommend to everyone that they check up on the sources that are cited by others.
R.J.
Way back in 1922, Walter Lippmann analyzed the nature of public opinion with many valuable insights that still hold true today.
doomsdayer520
Another book everyone should read to get a better idea on how we are all manuipulated for the benefit of others...
Jo

Most Helpful Customer Reviews

77 of 79 people found the following review helpful By doomsdayer520 HALL OF FAME on July 3, 2004
Format: Paperback
Way back in 1922, Walter Lippmann analyzed the nature of public opinion with many valuable insights that still hold true today. Note that most of the historical references Lippmann uses to illustrate his theories are from World War I and surrounding events, and some aspects of the political environment of the time are totally irrelevant today. However, this book rises above the confines of its time. Lippmann dealt in an interdisciplinary method that is extremely rare, if not structurally impossible, in today's academic environment. His basic treatise is in the realm of political science but ably brings in supporting theories and knowledge from psychology, sociology, communications, history, and logic. Lippmann's then-current style of writing is also nearly impossible to find in today's social science writing, with a flowing prose loaded with references to classic literature and frequent use of imagined characters and scenarios. Part VI offers a surprisingly no-holds-barred examination of the American political system that is refreshingly free of today's unyielding us-and them ideologies. This feat of the intellect, just slightly outdated in its specific examples but not in its underlying insights, is a powerhouse treatise on how public opinion is constructed and influenced by social trends, politics, and media. [~doomsdayer520~]
2 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
26 of 27 people found the following review helpful By D. Garcia on November 5, 2005
Format: Paperback
In PUBLIC OPINION, we have 1 of the foundational texts in the forming of present day public relations. According to all I've read on Walter Lippmann, he was the most influential pundit of his era, so to read his assessment of the public's opinion & what it's worth & how it must be tamed, we (the readers) are being given access to the core elements that lead to what we know today as government & business propaganda.

Lippmann was part of the Creel Committee, whose job it was to sell the idea that America should get involved in World War I to the American people...so the importance of peeking into the thought processes behind that campaign of pro-war propaganda is a priceless opportunity.

If you wish to understand what those in power actually think of the public's importance in a democracy (or democratic republic), make sure you read this book...twice!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
45 of 50 people found the following review helpful By Rebecca M. Henely on October 23, 2004
Format: Paperback
In this book, the first pundit Walter Lippmann speaks about the journalism, democracy, and the American people - creating a picture that's not pretty but remains very true up until this day. Lippmann's style may be difficult for some, but those who endeavour to read will find it fascinating.

Through the book, Lippmann talks about how there is no real public opinion, how most people have a very limited view of the government, and how the government synthesizes complex views into either-or issues (i.e. "pro-life" v.s. "pro-choice"). The journalists, who should help the American people understand the issue, end up doing little at all. Lippmann offers no real solutions in this book, but for anyone who wants a wake-up call for what's wrong with the government, they should spurn Michael Moore and Ann Coulter and turn to this book.
1 Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
12 of 12 people found the following review helpful By sxcx on May 15, 2011
Format: Hardcover Verified Purchase
I have been looking for a decent printing of this incredible book for a long time, but I was foiled again. It seems that this hard-cover Kessinger Publishing version was produced without any quality control whatsoever. Some of the flaws in the printing cause entire pages to be unreadable. The printing of this edition is so deeply flawed it's at the point of being infuriating.

Here are only some of the problems I found -

- Some pages are "wavy" and blurred to the point of being absolutely unreadable. What is said on these pages, I will never know. This flaw resembles what would happen if one were to copy a document on a photocopier while pulling the document out at the same time.

- Random pages are printed with a very dark grey background - making the text quite difficult to see.

- Literally every other page of the book has a strange printing flaw where, at the top of these pages, there is a strange image - something that resembles an accidental, nonsensical banner ad. It's quite large. It seems as if in this image, the mechanics of the scanning equipment are visible. Interesting in it's own weird way I suppose, but very unprofessional and distracting.

Somebody didn't care.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
16 of 18 people found the following review helpful By A. B. Mamo on November 2, 2008
Format: Paperback
Lippmann is great, but the BN Publishing edition of this book is beyond terrible. Misplaced (or simply missing) punctuation, misspelled words, no italics or boldface where they are needed, random line breaks in the middle of sentences, no indented paragraphs, no margins on the pages, haphazard footnotes ... you get the idea.
The content is worth four or five stars for all the reasons that other reviewers have mentioned, but this printing is simply unreadable.
2 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
36 of 45 people found the following review helpful By Charles D. Hayes on May 1, 1999
Format: Paperback Verified Purchase
The measure of a great book is how well it stands the test of time. "Public Opinion" meets and exceeds that standard. It should be read by everyone who cares about the idea of American democracy. Walter Lippmann's insights will still be valuable in 2022. Highly recommnded.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
7 of 7 people found the following review helpful By Alex M on November 23, 2008
Format: Paperback Verified Purchase
Lippman is sadly under-appreciated these days, I hadn't even heard his name until the past year, when, while working on my dissertation, I came across this book. Written in lucid, clear prose, yet dealing with incredibly complex theoretical and philosophical issues, Public Opinion argues that not only is there not really an agreed-upon "Public Opinion," but that people rarely even understand what they think they know, let alone what they can agree upon with other people. Lippman persuasively demonstrates that opinions are formed in such a way that they have little or no bearing upon "really existing" facts and truth most of the time, and instead are ill-informed, vague, and haphazard in their application of rational thought. Lippman closes by arguing that, since no one has the time or ability to be as informed as they are expected to be on every issue, what is needed is a group of intellectuals dedicated towards improving the quality of media we receive; a sort of "filter" which can correct misperceptions and inform the public at large. (Although, in his subsequent Lippman becomes even more pessimistic, arguing that there is no such thing as "the public".) This book is a must-read for those fascinated by media, politics, or even more general philosophical/culture questions.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Product Images from Customers

Most Recent Customer Reviews

Search
ARRAY(0xa362a3e4)

What Other Items Do Customers Buy After Viewing This Item?