Product Description
Public relations is a culturally-dependent craft, practiced somewhat differently in every country in the world. In this engaging and easy-to-digest book, Editor Lucy Siegel demonstrates the importance of understanding cultural differences through interviews with PR executives and essays about international public relations. A range of PR topics is included, from the differences in journalism from country to country, to crisis communications, to the rise of social media around the world.
The book is divided into sections geographically, covering PR in Europe, the Middle East, Asia and South America. Siegel wrote about half of the chapters, some were written and contributed by overseas communications executives, and others were written by the staff of Bridge Global Strategies LLC, Siegel's New York-based boutique PR firm.
The book is divided into sections geographically, covering PR in Europe, the Middle East, Asia and South America. Siegel wrote about half of the chapters, some were written and contributed by overseas communications executives, and others were written by the staff of Bridge Global Strategies LLC, Siegel's New York-based boutique PR firm.
