Public Relations Books

A Listmania! list by Florence Rodes (Manila, Philippines)
The list author says: "Whether your goal is to get publicity for yourself, your business or your project, this is a list of top books on the theory and practice of public relations."
Media Strategies for Internet Marketers: How to Use Publicity + Offline Exposure to Drive More Traffic & Increase Conversions Online
1.  Media Strategies for Internet Marketers: How to Use Publicity + Offline Exposure to Drive More Traffic & Increase Conversions Online by Pete Williams
$13.46   Used & New from: $13.45
5.0 out of 5 stars  See all reviews (4 customer reviews)

Public Relations: Strategies and Tactics (9th Edition)
2.  Public Relations: Strategies and Tactics (9th Edition) by Dennis L. Wilcox
Used & New from: $0.88
3.8 out of 5 stars  See all reviews (21 customer reviews)

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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
3.  The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly by David Meerman Scott
Used & New from: $0.01
4.3 out of 5 stars  See all reviews (120 customer reviews) | 3 customer discussions

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Public Relations For Dummies
4.  Public Relations For Dummies by Eric Yaverbaum
$13.82   Used & New from: $1.00
3.1 out of 5 stars  See all reviews (8 customer reviews)

The AMA Handbook of Public Relations
5.  The AMA Handbook of Public Relations by Robert L. Dilenschneider
$24.11   Used & New from: $0.98
5.0 out of 5 stars  See all reviews (2 customer reviews)

The Practice of Public Relations (11th Edition)
6.  The Practice of Public Relations (11th Edition) by Fraser P. Seitel
Used & New from: $0.14
4.1 out of 5 stars  See all reviews (31 customer reviews)

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Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR
7.  Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR by Deirdre Breakenridge
$20.36   Used & New from: $1.10
4.3 out of 5 stars  See all reviews (31 customer reviews)

Public Relations:  The Profession and the Practice
8.  Public Relations: The Profession and the Practice by Dan Lattimore
$173.35   Used & New from: $0.34
3.4 out of 5 stars  See all reviews (7 customer reviews)

The Public Relations Writer's Handbook: The Digital Age
9.  The Public Relations Writer's Handbook: The Digital Age by Merry Aronson
$31.82   Used & New from: $19.95
4.2 out of 5 stars  See all reviews (12 customer reviews)

Making News: A Straight-Shooting Guide to Media Relations
10.  Making News: A Straight-Shooting Guide to Media Relations by David Henderson
$13.81   Used & New from: $1.00
4.8 out of 5 stars  See all reviews (16 customer reviews)

The Handbook of Strategic Public Relations and Integrated Communications
11.  The Handbook of Strategic Public Relations and Integrated Communications by Clarke L. Caywood
Used & New from: $0.01
4.6 out of 5 stars  See all reviews (9 customer reviews)

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Public Relations: A Values-Driven Approach (4th Edition)
12.  Public Relations: A Values-Driven Approach (4th Edition) by David Guth
Used & New from: $4.33
3.4 out of 5 stars  See all reviews (9 customer reviews)

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Public Relations: Strategies and Tactics (10th Edition)
13.  Public Relations: Strategies and Tactics (10th Edition) by Dennis L. Wilcox
$165.18   Used & New from: $14.84
4.4 out of 5 stars  See all reviews (11 customer reviews)

THINK Public Relations
14.  THINK Public Relations by Dennis H. Wilcox
Used & New from: $0.02
3.3 out of 5 stars  See all reviews (6 customer reviews)

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Public Relations Writing: The Essentials of Style and Format
15.  Public Relations Writing: The Essentials of Style and Format by Thomas Bivins
$97.05   Used & New from: $1.99
4.0 out of 5 stars  See all reviews (7 customer reviews)

PR 2.0: New Media, New Tools, New Audiences
16.  PR 2.0: New Media, New Tools, New Audiences by Deirdre Breakenridge
$17.41   Used & New from: $0.01
3.7 out of 5 stars  See all reviews (6 customer reviews)

Public Relations Cases
17.  Public Relations Cases by Jerry A. Hendrix
$170.83   Used & New from: $0.70
3.9 out of 5 stars  See all reviews (7 customer reviews)

Unleashing the Power of Publicity: A Guide to Making Bucket-Loads of Cash With Free Publicity
18.  Unleashing the Power of Publicity: A Guide to Making Bucket-Loads of Cash With Free Publicity by Pete Williams
$2.99
4.0 out of 5 stars  See all reviews (1 customer review)

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Florence Rodes (Manila, Philippines)
Qualifications: Researcher
Last updated: 3/5/12
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