Public Relations Cases [Paperback]

Jerry A. Hendrix (Author), Darrell C. Hayes (Author)

Book Description

ISBN-10: 0495050288 | ISBN-13: 978-0495050285 | Publication Date: May 3, 2006 | Edition: 7

Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (research, objectives, programming, and evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.

Editorial Reviews

Review

"The variety of cases assures that at least one section will attract the interest of every student, possibly encouraging him or her to consider specializing in that area."

"It fit the needs of the case studies course and gives broad application to the various types of public relations practice as well as a chance for students to understand real case examples."

"The use of the ROPE theory throughout the book provides students with an integrated look at home to develop campaigns and how to analyze PR work. I also appreciate the clear explication of output and impact objectives, a very useful concept that helps students understand the business side of PR."

"It provides real cases that show innovation and which can be studied for application in real situations." --This text refers to an out of print or unavailable edition of this title.

About the Author

Jerry A. Hendrix, Ph.D., is Professor Emeritus at American University, Washington, DC, where he taught for 37 years. He is an accredited member of the Public Relations Society of America. --This text refers to an alternate Paperback edition.

Product Details

• Paperback: 449 pages
• Publisher: Wadsworth Publishing; 7 edition (May 3, 2006)
• Language: English
• ISBN-10: 0495050288
• ISBN-13: 978-0495050285
• Product Dimensions: 9 x 7.3 x 0.6 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #422,906 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

4.0 out of 5 stars incredible read, August 28, 2002

By A Customer

This review is from: Public Relations Cases (Paperback)

I read this book for a class; changed my major to public relations the day I read the last page. Read Geurilla PR Wired too; both books fed my love for the PR industry and gave me an idea that PR was just more than spin doctoring and covering up bad fish with too much sauce.

4 of 4 people found the following review helpful:

4.0 out of 5 stars complete guide to public relations and case studies, February 6, 1999

By A Customer

This review is from: Public Relations Cases (Mass Communication Series) (Paperback)

I studied with Jerry at American University in Washington, D.C. His book is a great guide for the public relations novice to the season publicist. Jerry's writings and explanations are clear and concise not to mention timely. It is a book that should be on every public relations professionals book shelf for reference and review.