Public Relations For Dummies [Paperback]

Eric Yaverbaum (Author), Ilise Benun (Author), Richard Kirshenbaum (Foreword), Robert W. Bly (Contributor)

Book Description

Publication Date: May 30, 2006

Proven techniques that maximize media exposure for your business


A seasoned PR pro shows you how to get people talking

When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.

Discover how to
* Map a winning PR strategy
* Grab attention with press releases, interviews, and events
* Cultivate good media relations
* Get print, TV, radio, and Internet coverage
* Manage a PR crisis

Editorial Reviews

Review

"…the ideas herein will make your creative mind fly for sure!" (TamsPalm Blog, September 2006)

From the Back Cover

Proven techniques that maximize media exposure for your business

A seasoned PR pro shows you how to get people talking

When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz — and build your bottom line.

Discover how to

• Map a winning PR strategy
• Grab attention with press releases, interviews, and events
• Cultivate good media relations
• Get print, TV, radio, and Internet coverage
• Manage a PR crisis

See all Editorial Reviews

Product Details

• Paperback: 358 pages
• Publisher: For Dummies; 2 edition (May 30, 2006)
• Language: English
• ISBN-10: 0471772720
• ISBN-13: 978-0471772729
• Product Dimensions: 7.4 x 0.8 x 9.2 inches
• Shipping Weight: 1.5 pounds (View shipping rates and policies)
• Average Customer Review: 3.0 out of 5 stars  See all reviews (7 customer reviews)
• Amazon Best Sellers Rank: #275,910 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

25 of 28 people found the following review helpful

1.0 out of 5 stars Don't waste your money on this March 15, 2008

By Vorlich

Format:Paperback

I was foolish enough to buy this from Amazon and it convinced me never to buy again any title that has the suffix ..for dummies. It is completely worthless, it is not a how to and it contains no purposeful concept for any sort of PR activity. If this edition has the additional CD... its worthless too, contain a complete crock of useless shareware and 30 day trial software.
The book is one long self-penned hagiography about how wonderful the author is and what a genius at PR he is. Well where this book is concerned that's true. It goes on at length discussing a thin veneer of material with little or no clear plan of attack. The book itself is an exemplary example of all that is wrong with PR. It is some exhausted title in a pre-remaindered condition that has been re-furbished in the emperor's new clothes that is the signature of the For Dummies title. Splash on a bit of yellow and black, slap in a few moronic cartoons and before you know, it a load of old cobblers is as bright as sixpence.
However it is called For Dummies for a reason- stumping up 20 pounds for this easily sorts the men from the Dummies. I, regretfully fall into the latter category in this case. But never again Wiley and Hungry Minds, never again.

42 of 51 people found the following review helpful

2.0 out of 5 stars Totally Missed August 8, 2006

By Demetrius J. Willis

Format:Paperback

I was at a disadvantage because there were no reviews of this book available prior to my purchase. Here is my remedy to that. Having my own business I wanted to learn how to utilize my opportunites at public speaking and appeal to the audience, media opportunities, and generally looking good. This is honestly the first "for Dummies" book I have purchased and wanted to take back. This book was written from the perspective of a PR person to other PR people/businesses. It is by no means directed or truly beneficial to the private business owner like myself trying to utilize the media and how to appeal to the public as the foremost authority. Save your money and find another book.

3 of 4 people found the following review helpful

1.0 out of 5 stars Not qualified September 6, 2011

By J. Foulon

Format:Paperback

I can't speak for Yaverman, but I know for certain that neither Ilise Benun nor Bob Bly is a practicing PR pro. Benun's main biz is helping solo or small business people -- mostly graphic artists but also marcomm/PR folks -- get new clients. This might include self-PR, but she's not a PR expert by any means. In one of her books, she advises you never to bill by the hour -- something that will come as a big surprise to most of the PR agencies out there!! Bly started out in PR more than two decades ago, but quickly shifted focus to become a well known freelance copywriter -- mostly collateral materials and direct mail/communications. The "Dummy" people didn't pick the right authors here.