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Public Relations [Paperback]

Edward L. Bernays (Author)

4.0 out of 5 stars See all reviews (1 customer review) |

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Book Description

Publication Date: December 1977

Written by publicist number one, Edward L. Bernays makes clear in this book that public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is the field of adjusting private and public interest. This book is important to all of us because it tells us how to adjust ourselves to our publics by presenting a thorough analysis of public relations, its origin and development, its aims and responsibilities, and fixes its place in the modern world. Everyone engaged in any activity, and every student of man and society, will find in this book a challenge and opportunity to further both the public interest and his own interest.

--This text refers to the Hardcover edition.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } Written by publicist number one, Edward L. Bernays makes clear in this book that public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is the field of adjusting private and public interest. This book is important to all of us because it tells us how to adjust ourselves to our publics by presenting a thorough analysis of public relations, its origin and development, its aims and responsibilities, and fixes its place in the modern world. Everyone engaged in any activity, and every student of man and society, will find in this book a challenge and opportunity to further both the public interest and his own interest.

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Product Details

Paperback: 374 pages
Publisher: University of Oklahoma Press (December 1977)
Language: English
ISBN-10: 0806114576
ISBN-13: 978-0806114576

Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)

Amazon Best Sellers Rank: #4,478,505 in Books (See Top 100 in Books)

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12 of 13 people found the following review helpful:

4.0 out of 5 stars The definitve book on public relations, October 26, 2009

Aaron Reule (Wilmington, NC) - See all my reviews

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This review is from: Public Relations (Hardcover)

This book is two books put into one. The first half is the history of public relations as Bernays saw it, and the second half is the application. This book was pretty much the first of its kind and introduced a lot of the philosophies that are still used today. That makes it an important study for anyone interested in campaigning or brand management.

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