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Public Relations Hardcover – November 4, 2004

ISBN-13: 978-1419173387 ISBN-10: 1419173383

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Product Details

  • Hardcover: 388 pages
  • Publisher: Kessinger Publishing, LLC (November 4, 2004)
  • Language: English
  • ISBN-10: 1419173383
  • ISBN-13: 978-1419173387
  • Product Dimensions: 1 x 5.9 x 8.9 inches
  • Shipping Weight: 1.1 pounds
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #1,413,713 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

22 of 23 people found the following review helpful By Aaron Reule on October 26, 2009
Format: Hardcover Verified Purchase
This book is two books put into one. The first half is the history of public relations as Bernays saw it, and the second half is the application. This book was pretty much the first of its kind and introduced a lot of the philosophies that are still used today. That makes it an important study for anyone interested in campaigning or brand management.
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