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12 of 13 people found the following review helpful:
4.0 out of 5 stars
The definitve book on public relations,
By Aaron Reule (Wilmington, NC) - See all my reviews
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This review is from: Public Relations (Hardcover)
This book is two books put into one. The first half is the history of public relations as Bernays saw it, and the second half is the application. This book was pretty much the first of its kind and introduced a lot of the philosophies that are still used today. That makes it an important study for anyone interested in campaigning or brand management.
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Public Relations by Edward L. Bernays (Paperback - Dec. 1977)
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