Public Relations Inquiry as Rhetorical Criticism: Case Studies of Corporate Discourse and Social Influence (Praeger Series in Political Communicatio) [Paperback]

William N. Elwood (Editor)

Book Description

Publication Date: June 30, 1995 | ISBN-10: 0275951502 | ISBN-13: 978-0275951504

Whether politically, socially, economically, or psychologically, postmodern institutions attempt to influence their environments through the use of rhetoric in their public relations campaigns. As corporations increasingly dominate the public discourse we experience daily, it becomes increasingly important to understand how that discourse operates, and to become more informed creators and consumers of institutional rhetoric. This volume examines the theoretical bases and practical effects of a variety of public relations campaigns. The contributors demonstrate that rhetorical inquiry is a viable and underrated approach to explaining the influence of public relations campaigns. Cases analyzed in the book range from those of national scope (e.g., Mobil Oil's "Observations" campaign of the 1970s and 80s), to studies of targeted influence (e.g., corporate recruitment videos), to cases of internal relations (e.g., issues management during corporate mergers), to studies of local situations (e.g., the anatomy of a local ballot issue campaign). While the various contributors employ a broad range of rhetorical methods and analysis, the discussions remain approachable and understandable for students and professionals alike.

Editorial Reviews

Book Description

Institutions attempt to influence their environments—politically, socially, economically, psychologically—and that influence occurs in part through rhetoric in the practice of public relations. This volume examines that process of influence-the theoretical bases and practical effects of public relations campaigns.

--This text refers to the Hardcover edition.

About the Author

WILLIAM N. ELWOOD is Senior Research Scientist at NOVA Research Company and Adjunct Assistant Professor at the University of Texas/Houston School of Public Health.

Product Details

• Paperback: 352 pages
• Publisher: Praeger Paperback (June 30, 1995)
• Language: English
• ISBN-10: 0275951502
• ISBN-13: 978-0275951504
• Product Dimensions: 9.1 x 6.1 x 1 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Amazon Best Sellers Rank: #1,349,751 in Books (See Top 100 in Books)