Public Relations Made Easy [Paperback]

Entrepreneur Press (Author), Roscoe Barnes (Author)

Book Description

Publication Date: March 16, 2007

The Secrets to Snagging Media Attention

Award-winning journalist Roscoe Barnes III pulls back the curtain to reveal what it takes to grab the attention of the news media. In his 20-year career, Barnes has reviewed thousands of press releases and conducted even more interviews. He draws on this expert knowledge to show you how to woo the press and stir up interest in your business and its products or services.

Barnes reveals:

• The 10 most common mistakes in publicity campaigns
• 11 tips for crafting a unique sales message
• 5 simple steps to writing the ultimate press release
• 8 proven ways to talk your way into the limelight
• 20 essential tools for launching an effective publicity campaign
• And more!

Forget hiring an expensive PR firm-learn how to generate thousands of dollars of free publicity on your own!

Editorial Reviews

About the Author

Roscoe Barnes III is an award-winning journalist with more than 20 years of newspaper experience, a freelance publicist for small businesses, and a nationally known copywriter.

Product Details

• Paperback: 180 pages
• Publisher: Entrepreneur Press; 1 edition (March 16, 2007)
• Language: English
• ISBN-10: 1599180782
• ISBN-13: 978-1599180786
• Product Dimensions: 9.3 x 7.4 x 0.5 inches
• Shipping Weight: 12 ounces (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #1,395,119 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

2 of 3 people found the following review helpful:

5.0 out of 5 stars Perfect for beginners, good refresher fo the experienced, October 17, 2007

By 

poenix1933 (Berkeley, CA) - See all my reviews

This review is from: Public Relations Made Easy (Paperback)

I never took marketing or PR courses in college and now that I have my own business I see what a mistake I made! Public Relations Made Easy has been tremendously helpful in develop my marketing plan and in planning and creating press-releases etc. Not only is it perfect for beginners like me, I imagine that the conscise nature of the book and the easily referenced "Top 10 List" approach taken with each topic would make it a useful refresher for those with expericence in the field as well.

3.0 out of 5 stars a bit simplistic, September 4, 2008

By 

L. Fleming - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Public Relations Made Easy (Paperback)

I have read most of this book, no real news, just basic simplistic stuff as far as I can tell. Most of the information is pretty self-evident unless you have absolutely no knowledge of PR or marketing at all. I have worked in marketing and sales most of my life and found that, although I had done no real "PR," this book (and probably all the others out there) aren't really telling you anything common sense wouldn't dictate. No "aha!" moments for me.