Public Relations Practices: Managerial Case Studies and Problems (6th Edition) [Paperback]

Allen H. Center (Author), Patrick Jackson (Author)

Book Description

Publication Date: May 12, 2002 | ISBN-10: 0136138039 | ISBN-13: 978-0136138037 | Edition: 6

Written by two of the most respected and honored individuals in the field, this definitive casebook of actual real-life public relations situations serves as a reference and guidebook for helping public relations professionals apply effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations --involving all types and sizes of organizations. Features actual, real-life cases on each aspect of public relations --employee relations, media relations, community relations, issues, crises, investor relations, consumer relations and ethics. Some cases end favorable for the organization involved, some end in failure, and others are unresolved. Provides comprehensive introductions to each series of cases. Stresses the importance and necessity of combining all public relations actions with both personal and professional ethics in behavior -- as outlined by the Declaration of Principles of PRSA's Code of Ethics. For any practicing public relations professional.

Editorial Reviews

From the Publisher

This text, written by two of the most respected and honored individuals in the field, has become the PR casebook for students, teachers and practitioners. By carefully analyzing actual cases, the authors help students develop agility in applying effective, cutting-edge public relations practices to a wide variety of situations...involving all types and sizes of organizations. --This text refers to an alternate Paperback edition.

From the Back Cover

Written by two of the most respected and honored individuals in the field, this definitive casebook of actual real-life public relations situations serves as a reference and guidebook for helping public relations professionals apply effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations --involving all types and sizes of organizations. Features actual, real-life cases on each aspect of public relations --employee relations, media relations, community relations, issues, crises, investor relations, consumer relations and ethics. Some cases end favorable for the organization involved, some end in failure, and others are unresolved. Provides comprehensive introductions to each series of cases. Stresses the importance and necessity of combining all public relations actions with both personal and professional ethics in behavior -- as outlined by the Declaration of Principles of PRSA's Code of Ethics. For any practicing public relations professional.

Product Details

• Paperback: 418 pages
• Publisher: Prentice Hall; 6 edition (May 12, 2002)
• Language: English
• ISBN-10: 0136138039
• ISBN-13: 978-0136138037
• Product Dimensions: 9.2 x 7.1 x 0.7 inches
• Shipping Weight: 1.4 pounds
• Average Customer Review: 4.5 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #359,852 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

5.0 out of 5 stars Real World Public Relations, March 25, 2000

By 

Eric B. Barnes (Chicago, IL) - See all my reviews
(REAL NAME)   

This review is from: Public Relations Practices: Managerial Case Studies and Problems (5th Edition) (Paperback)

If ever a book was written that applied the concepts, theories, and functions of public relations to actual real-life senarios, this is the one. In their Public Relations Practices, Center and Jackson breathed life into theoretical public relations, bringing it into "the real world" with cases in several areas of public relations--media relations, consumer relations, employee relations, investor relations, community relations, crisis management, public and private issues, interests, & concerns, and most importantly, standards, values, & ethics. Two probable prerequisites to this book would be a book on the basic principles and practices of PR and a book on PR campaign strategies. Public Relations Practices is the door through which the reader is invited to enter "the real world" of PR. Anyone, from the student of public relations to the working practitioner with decades of experience, can greatly benefit from the information contained within this text.

5 of 5 people found the following review helpful:

5.0 out of 5 stars The best PR text I have ever read, June 1, 1999

By A Customer

This review is from: Public Relations Practices: Managerial Case Studies and Problems (5th Edition) (Paperback)

I read this book in a college public relations class. Now, as an account executive in a public relations firm, I still find it invaluable. This text places special emphasis on the evaluation of public relations, and thus it is a credit to our field. I can't recommend it highly enough. Once you have read some introductory book on PR principles, this is required reading.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Students Can Get Their Teeth into This Text, September 5, 2009

By 

Dr. Joan E. Aitken "author of Interpersonal C... (Kansas City, MO United States) - See all my reviews

This review is from: Public Relations Practices: Managerial Case Studies and Problems (7th Edition) (Paperback)

I use the Center, Jackson, Smith and Stansberry textbook in our Case Studies in Public Relations course.

The cases include famous and not so famous cases from recent decades, which introduce students to the array of potential communication and leadership problems they may encounter in the field.

This case study approach gives students an interesting and pragmatic approach for applying public relations and leadership principles. The book's readable style provides sufficient detail for understanding the cases so that students can really discuss what happened and what might have been done.

A pedagogically sound and well-constructed instructor's manual gives the professor a thorough background for using the case study approach to teaching.

The seventh edition is an excellent choice.