Customer Reviews

Public Relations Practices: Managerial Case Studies and Problems (6th Edition)

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If ever a book was written that applied the concepts, theories, and functions of public relations to actual real-life senarios, this is the one. In their Public Relations Practices, Center and Jackson breathed life into theoretical public relations, bringing it into "the real world" with cases in several areas of public relations--media relations, consumer relations, employee relations, investor relations, community relations, crisis management, public and private issues, interests, & concerns, and most importantly, standards, values, & ethics. Two probable prerequisites to this book would be a book on the basic principles and practices of PR and a book on PR campaign strategies. Public Relations Practices is the door through which the reader is invited to enter "the real world" of PR. Anyone, from the student of public relations to the working practitioner with decades of experience, can greatly benefit from the information contained within this text.

I read this book in a college public relations class. Now, as an account executive in a public relations firm, I still find it invaluable. This text places special emphasis on the evaluation of public relations, and thus it is a credit to our field. I can't recommend it highly enough. Once you have read some introductory book on PR principles, this is required reading.

I use the Center, Jackson, Smith and Stansberry textbook in our Case Studies in Public Relations course.

The cases include famous and not so famous cases from recent decades, which introduce students to the array of potential communication and leadership problems they may encounter in the field.

This case study approach gives students an interesting and pragmatic approach for applying public relations and leadership principles. The book's readable style provides sufficient detail for understanding the cases so that students can really discuss what happened and what might have been done.

A pedagogically sound and well-constructed instructor's manual gives the professor a thorough background for using the case study approach to teaching.

The seventh edition is an excellent choice.

Binding has held, minor highlighting when received, and overall good product. Also has great case studies that I have enjoyed reading along with supplemental pictures and/or figures to enhance my understanding of the case.

...but no useful images!
The case studies cover a very important PR cases variety and are constructively written. Would recommended to people specializing in PR.

This book should be required for everyone even thinking about entering the field of public relations. The case studies give a very real view of how public relations are in the real world. Michael Levine's Guerrilla PR Wired is also another book that gives a real-life accurate view of PR. I would recommend in particular his Magoo Theory of public realtions.
Public Relations Practices has clear intelligent writing that talks to the reader without talking down to them