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Public Relations [Kindle Edition]

S.J. Sebellin-Ross
4.5 out of 5 stars  See all reviews (2 customer reviews)

Kindle Price: $4.99

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Book Description

Here, for the first time, ever, are not one, not two, but all three of the noted Mediabistro Public Relations lectures. Taught for several years at Mediabistro, this is the up-to-date version of the three classes: Introduction to Public Relations, Public Relations Plans and Press, and Advanced Public Relations.

You will learn everything the Mediabistro PR students learned, including:
* What PR is and how it works
* How to write PR plans
* How to write PR documents, from news releases and pitches to biographies, case studies, and speeches
* How to create media lists, get interviews, and generate coverage
* How to use social media tools including how to pitch bloggers and use twitter

You will get everything the Mediabistro PR students received, including:
* Tons of examples
* Case studies
* Resources, including recommended books and websites and press rooms
* The best places to find PR jobs

Mediabistro charged hundreds of dollars for each course. Here, you get all the knowledge at a fraction of the cost. Making this the best deal in town.

ABOUT THE AUTHOR
Noted restaurant critic, food journalist, and cookbook author, S.J. Sebellin-Ross (www.FormeofCury.com) is a top-selling writer whose books include “Culinary School: Three Semesters of Life, Learning, and Loss of Blood,” the bestselling memoir of her time as a culinary school student; “Culinary School: 101 Things Every Culinary Student Should Know Before They Go,” considered the must-read book for anyone interested in culinary school and food; and “How to Write about Food: How to Become a Published Restaurant Critic, Food Journalist, Cookbook Author, and Food Blogger,” the definitive guide to breaking in and making money as a published food writer.

Sebellin-Ross, who has more than a decade of experience writing for publications including "The Washington Post," “Parenting,” and the “New York Times,” and is invited to speak at events including the BlogHer Food Conference, previously wrote for clients such as DreamWorks and HBO and taught public relations for schools such as Mediabistro and UC Berkeley. To see all the popular Sebellin-Ross titles, click the author name, above.


Editorial Reviews

Review

"I obtained an internship at a PR firm in NY."
Tracey Boyd  
 
"A suitcase full of useful tools."
Tamryn Hennessy  
 
"Concise, informative, and will serve as a reference for years to come."
Mark Stokes   
 
"New tools that I put into immediate use."
Tiana Webb-Evans  
 
"I recommend to anyone willing to truly learn the craft of PR."
Judith Tackett   
 
"Thorough and easy-to-follow ... all around great!"
Maayan Heller

About the Author

S.J. Sebellin-Ross has developed and written PR campaigns for Fortune 100 clients, ranging from HBO and Visa to McDonald's, DreamWorks Animation, and IBM. Author of the bestselling book Smart Marketing on a Small Budget, Sebellin-Ross has taught public relations for schools and colleges such as Mediabistro and University of California and has been invited to speak before groups including The Association of Journalists and the Board of Trade.

Internationally published journalist, Sebellin-Ross (sebellin-ross.com) has written articles for newspapers, magazines, and websites including The Washington Post, Parenting, CNET, and The New York Times and is author of more than 10 books including the top-selling Punctuation: The Shortest, Simplest, Most Lighthearted Guide, Ever.
 
To see all the popular Sebellin-Ross titles, click the author name, above.

Product Details

  • File Size: 305 KB
  • Print Length: 123 pages
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B006QEMZ8E
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #328,718 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

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Most Helpful Customer Reviews
7 of 7 people found the following review helpful
Format:Kindle Edition
I bought another book by this author as a Christmas present for one of my cooks and liked it so much I ended up reading it all the way through and then I went to look to see what else she had written and just found this one. I have my own restaurant and my new years resolution this year is to be doing some promoting, so the timing was perfect. I had thought about doing marketing and social media for my restaurant before but I don't really know about that and was pretty nervous about it but I'm finding this book very clear and easy to understand and very exciting.

So if you want to know about public relations, I highly recommend this.
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6 of 6 people found the following review helpful
5.0 out of 5 stars Great intro to Public Relations December 23, 2012
Format:Kindle Edition|Verified Purchase
This particular book has given me some great insight as to what PR is. I am definitely interested in PR, and now that I know a little bit more about it, I could definitely see myself working for at a PR firm. I am looking for a fast career change and this book has definitely been helpful.
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More About the Author

Internationally published restaurant critic, cookbook author, and journalist, S.J. Sebellin-Ross has been published in newspapers, magazines, and websites including The Washington Post, The Los Angeles Times, Parenting, CNET, and The New York Times. Sebellin-Ross has reviewed James Beard award-winning restaurants, has been translated into more than 37 languages, and is invited to speak at events including The Association of Journalists and the BlogHer Food Conference.

A top-selling author, Sebellin-Ross (sebellin-ross.com) books include Culinary School: Three Semesters of Life, Learning, and Loss of Blood, the bestselling memoir of her time as a culinary school student, and How to Write about Food: How to Become a Published Restaurant Critic, Food Journalist, Cookbook Author, and Food Blogger, the popular guide to breaking in and making money as a published food writer.

To see all the popular Sebellin-Ross titles, click the author name, above.


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