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Public Relations [Kindle Edition]

S.J. Sebellin-Ross
4.5 out of 5 stars  See all reviews (2 customer reviews)

Kindle Price: $4.99

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Book Description

Here, for the first time, ever, are updated lectures from not one, not two, but all three noted Public Relations courses: Introduction to Public Relations, Public Relations Plans and Press, and Advanced Public Relations. You'll learn everything hundreds of students used to get in the door, up the ladder, and to the top, including:
  • The best places to find PR jobs
  • How to write news releases, pitches, biographies, case studies, speeches, etc.
  • How to use social media including how to pitch bloggers and use Twitter
  • How to create media lists, get interviews, and get coverage
  • Tons of examples including a PR budget so you can see what to charge if you are a freelancer
  • How to write PR plans
  • How to find and get awards
  • And resources so you can see what the pro's do
Here, you get all the inside knowledge with none of the inflated tuition. Knowledge you can use, as many students did, to get in the door and up the ladder in public relations.

Editorial Reviews


"I obtained an internship at a PR firm in NY."
Tracey Boyd  
"A suitcase full of useful tools."
Tamryn Hennessy  
"Concise, informative, and will serve as a reference for years to come."
Mark Stokes   
"New tools that I put into immediate use."
Tiana Webb-Evans  
"I recommend to anyone willing to truly learn the craft of PR."
Judith Tackett   
"Thorough and easy-to-follow ... all around great!"
Maayan Heller

About the Author

S.J. Sebellin-Ross has developed and written PR campaigns for Fortune 100 clients, ranging from HBO and Visa to McDonald's, DreamWorks Animation, and IBM. Author of the bestselling book Smart Marketing on a Small Budget, Sebellin-Ross has taught public relations for schools and colleges such as Mediabistro and University of California and has been invited to speak before groups including The Association of Journalists and the Board of Trade.

Internationally published journalist, Sebellin-Ross ( has written articles for newspapers, magazines, and websites including The Washington Post, Parenting, CNET, and The New York Times and is author of more than 10 books including the top-selling Punctuation: The Shortest, Simplest, Most Lighthearted Guide, Ever.
To see all the popular Sebellin-Ross titles, click the author name, above.

Product Details

  • File Size: 224 KB
  • Print Length: 123 pages
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B006QEMZ8E
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #316,821 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

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Most Helpful Customer Reviews
7 of 7 people found the following review helpful
Format:Kindle Edition
I bought another book by this author as a Christmas present for one of my cooks and liked it so much I ended up reading it all the way through and then I went to look to see what else she had written and just found this one. I have my own restaurant and my new years resolution this year is to be doing some promoting, so the timing was perfect. I had thought about doing marketing and social media for my restaurant before but I don't really know about that and was pretty nervous about it but I'm finding this book very clear and easy to understand and very exciting.

So if you want to know about public relations, I highly recommend this.
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6 of 6 people found the following review helpful
5.0 out of 5 stars Great intro to Public Relations December 23, 2012
Format:Kindle Edition|Verified Purchase
This particular book has given me some great insight as to what PR is. I am definitely interested in PR, and now that I know a little bit more about it, I could definitely see myself working for at a PR firm. I am looking for a fast career change and this book has definitely been helpful.
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More About the Author

Internationally published restaurant critic, cookbook author, and journalist, S.J. Sebellin-Ross has been published in newspapers, magazines, and websites including The Washington Post, The Los Angeles Times, Parenting, CNET, and The New York Times. Sebellin-Ross has reviewed James Beard award-winning restaurants, has been translated into more than 37 languages, and is invited to speak at events including The Association of Journalists and the BlogHer Food Conference.

A top-selling author, Sebellin-Ross ( books include Culinary School: Three Semesters of Life, Learning, and Loss of Blood, the bestselling memoir of her time as a culinary school student, and How to Write about Food: How to Become a Published Restaurant Critic, Food Journalist, Cookbook Author, and Food Blogger, the popular guide to breaking in and making money as a published food writer.

To see all the popular Sebellin-Ross titles, click the author name, above.


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