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3 Reviews
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Average Customer Review
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26 of 36 people found the following review helpful:
5.0 out of 5 stars
This book is great.. it's for all people.,
By A Customer
This review is from: Public Relations: Strategies and Tactics (Hardcover)
Whether you are a student or a pr practitioner, this book clearly tells you what Public Realtions is all about. Plus, you won't waste your money on this. It is up to date with the latest trends affecting PR, like laws, cases, and technology. I highly recommend this to all people who are interested in public relations. I have read many pr books but this one tops it all.
2 of 2 people found the following review helpful:
5.0 out of 5 stars
Public Relations, by Philip Ault. Reviewed by: Adam Platts,
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This review is from: Public Relations: Strategies and Tactics (7th Edition) (Hardcover)
There is a reason that a seventh edition of this book has been printed. It is well written and excellent instrucional material. Students of business and marketing would do well to read this text and then save it for future reference.Reviewed by: Adam Platts, Northridge
3 of 4 people found the following review helpful:
4.0 out of 5 stars
good book,
By A Customer
This review is from: Public Relations: Strategies and Tactics (6th Edition) (Hardcover)
This book is a must have for anyone interested in PR. It is up to date and illustrates all the relevant forces working in PR. It also outlines application and startegy for an effective PR campaign. Along with this book, I would also recommend Michael Levine's Guerill PR Wired, which is also a must have for anyone remotely interested in PR.
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Public Relations: Strategies and Tactics (7th Edition) by Dennis L. Wilcox (Hardcover - July 29, 2002)
Used & New from: $0.01
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