Comprehensive and current, Public Relations: Strategies and Tactics 9/e helps readers better understand the basic concepts, strategies, and tactics practiced in public relations today. In its ninth edition, Public Relations: Strategies and Tactics combines numerous real-life case studies with fundamental concepts of the field to help readers relate theory to the actual practice of public relations. The text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages readerss to think about creative uses of new media.
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Book Description
Editorial Reviews
From the Back Cover
Public Relations: Strategies and Tactics, 9/e
Dennis L. Wilcox, San Jose State University
Glen T. Cameron, University of Missouri
Comprehensive and current, Public Relations: Strategies and Tactics helps students understand the basic concepts, strategies, and tactics practiced in public relations today. Grounded in scholarship, this ninth edition includes landmark case studies to help students relate relevant public relations theory to the actual practice of public relations. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages students to think about creative uses of new media.
New to the ninth edition:
- “Reaching a Multicultural and Diverse Audience” (Ch. 11) emphasizes and explains strategies for reaching diverse audiences that include different age groups, cultures and physical disabilities.
- New On the Job boxes contain current examples of moral dilemmas faced by practitioners, followed by questions for students to consider as they read or as part of a lively classroom discussion in the classroom. Topics range from Michael Vick’s dog-fighting charges to Bank of America’s campaign in the Hispanic Community and Harry Potter’s press coverage.
- Nearly all new PR Casebooks relate contemporary topics to central concepts in public relations and include the iPhone, China’s international reputation, Hurricane Katrina, Duke University’s lacrosse scandal, and online campaigns.
- “The Evolution of Public Relations” (Ch. 2) discusses the direction of trend lines in public relations and potential challenges public relations professionals may face in the next 50 years.
What one reviewer says about Wilcox and Cameron’s Public Relations: Strategies and Tactics:
“Wilcox and Cameron have the best introductory textbook on the market. It is very complete, well organized, and I always tell my students that, ‘almost everything you need to know about public relations is in this textbook.’”
- Robert Carroll, Ph.D., York College of Pennsylvania
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2 of 2 people found the following review helpful:
5.0 out of 5 stars
PUBLIC RELATIONS: Strategies and Tactics 9th edition),
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This review is from: Public Relations: Strategies and Tactics (9th Edition) (Hardcover)
Highly readable and understandable introduction to the public relations field. Thorough documentation, and highly useful case studies and information from international (e.g. non-U.S.) sources.
1 of 1 people found the following review helpful:
2.0 out of 5 stars
Not bad, annoying to study from,
By Marcus Hardy (Provo, UT, US) - See all my reviews
This review is from: Public Relations: Strategies and Tactics (9th Edition) (Hardcover)
If your instructor is relying on this text for the bulk of their course and expects you to know it really well it is stupidly difficult to get through. The index is negligible at best and there are no key words or terms highlighted throughout. As this is meant for introductory courses, most of the time teachers will rely on terms etc as they grade your assignments. It is an okay text and does have a lot of useful information, but ultimately I came to loath it because as a study help it is rather useless.
5.0 out of 5 stars
Noice,
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This review is from: Public Relations: Strategies and Tactics (9th Edition) (Hardcover)
This book came in great condition even though it was used. I've had no problems using it for my PR class. None of the pages have any writing on them, so I'm very happy with this purchase. Way cheaper than buying it at the bookstore.
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