Comprehensive and current, Public Relations: Strategies and Tactics 9/e helps readers better understand the basic concepts, strategies, and tactics practiced in public relations today. In its ninth edition, Public Relations: Strategies and Tactics combines numerous real-life case studies with fundamental concepts of the field to help readers relate theory to the actual practice of public relations. The text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages readerss to think about creative uses of new media.
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Book Description
Editorial Reviews
From the Back Cover
Public Relations: Strategies and Tactics, 9/e
Dennis L. Wilcox, San Jose State University
Glen T. Cameron, University of Missouri
Comprehensive and current, Public Relations: Strategies and Tactics helps students understand the basic concepts, strategies, and tactics practiced in public relations today. Grounded in scholarship, this ninth edition includes landmark case studies to help students relate relevant public relations theory to the actual practice of public relations. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages students to think about creative uses of new media.
New to the ninth edition:
- “Reaching a Multicultural and Diverse Audience” (Ch. 11) emphasizes and explains strategies for reaching diverse audiences that include different age groups, cultures and physical disabilities.
- New On the Job boxes contain current examples of moral dilemmas faced by practitioners, followed by questions for students to consider as they read or as part of a lively classroom discussion in the classroom. Topics range from Michael Vick’s dog-fighting charges to Bank of America’s campaign in the Hispanic Community and Harry Potter’s press coverage.
- Nearly all new PR Casebooks relate contemporary topics to central concepts in public relations and include the iPhone, China’s international reputation, Hurricane Katrina, Duke University’s lacrosse scandal, and online campaigns.
- “The Evolution of Public Relations” (Ch. 2) discusses the direction of trend lines in public relations and potential challenges public relations professionals may face in the next 50 years.
What one reviewer says about Wilcox and Cameron’s Public Relations: Strategies and Tactics:
“Wilcox and Cameron have the best introductory textbook on the market. It is very complete, well organized, and I always tell my students that, ‘almost everything you need to know about public relations is in this textbook.’”
- Robert Carroll, Ph.D., York College of Pennsylvania
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Hardcover
Highly readable and understandable introduction to the public relations field. Thorough documentation, and highly useful case studies and information from international (e.g. non-U.S.) sources.
1 of 1 people found the following review helpful
By K-Dawg
Format:Hardcover|Amazon Verified Purchase
This book did not go into public relations in detail enough for the entertainment field as the cover of the book leads you to believe. The description of the book did not indicate that this was a watered down version of Public Relations topics and no true strategies for the case studies. The entertainment field was covered without siting enough examples. The rest of the book appeared to be a very simplistic or freshmen level introduction to the topic that would also need to be taught by an experienced public relations professional or expert to give this book some life. The book only is not enough to fully understand and bring to life the public relations field for a graduate student. I bought it for $5, it is worth that amount, and it was enough to satisfy my basic curiosity on the subject.
Format:Hardcover|Amazon Verified Purchase
perfect condition. very appreciative of them taking good care of the book. learned quite a bit and helpful book to succeed
By DavidS
Format:Hardcover|Amazon Verified Purchase
I didn't receive the right book! The book I was sent wasn't even close. It was a completley different subject matter. I ended up buying the book from the univeristy bookstore for over $100! I was a week behind in my course as a result. Thankfully my instructor was understanding, and alot of hard work enabled me to catch up.
3 of 5 people found the following review helpful
Format:Hardcover|Amazon Verified Purchase
This product came in excellent condition. The text is very well written and in an interesting format. The questions at the end of each chapter are great and in cronological order with the chapter for ease of learning.
I would reccomend this text to any student of public relations!
I would reccomend this text to any student of public relations!
1 of 2 people found the following review helpful
By Marcus Hardy
Format:Hardcover
If your instructor is relying on this text for the bulk of their course and expects you to know it really well it is stupidly difficult to get through. The index is negligible at best and there are no key words or terms highlighted throughout. As this is meant for introductory courses, most of the time teachers will rely on terms etc as they grade your assignments. It is an okay text and does have a lot of useful information, but ultimately I came to loath it because as a study help it is rather useless.
0 of 1 people found the following review helpful
By SAUD
Format:Hardcover
I like reading this book since it provides important keys for PR practitioners. I highly recommend all PR Students to read this book.
0 of 1 people found the following review helpful
By mbui
Format:Hardcover|Amazon Verified Purchase
This book came in great condition even though it was used. I've had no problems using it for my PR class. None of the pages have any writing on them, so I'm very happy with this purchase. Way cheaper than buying it at the bookstore.
Most Recent Customer Reviews
5.0 out of 5 stars
Great book for the price
This book is an older edition but is still current. For the price it was worth it for my summer class.
Published 22 months ago by Nick
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Great shape
Paid less than I would through my school. Book was in great shape! Thank you!
Published on February 15, 2010 by Whitney T. Aring
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Never received it!
I never received this product. I contacted the seller and she said that she emailed me and Amazon explaining that her car was burglarized and her textbooks were stolen. Read more
Published on September 28, 2008 by Tatiana Blanco-bertolo
2.0 out of 5 stars
Not really new
Though I received the book in the alotted time, the corners were bent and there was a HUGE scratch on the front cover. It looked like a utility knife went to it. Read more
Published on September 25, 2008 by M. McCarty
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