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Public Relations: Strategies and Tactics (10th Edition) 10th Edition

4.4 out of 5 stars 18 customer reviews
ISBN-13: 978-0205770885
ISBN-10: 0205770886
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From the Back Cover

  • A new Chapter 16, “Meetings and Events,” gives students practical advice and checklists for organizing everything from a banquet to a convention and a trade show.
  • A new Chapter 13, “The Internet and Social Media” succinctly explains how the Internet and social media are used in a variety of public relations programs and campaigns.
  • A completely revised and updated Chapter 18, “Entertainment, Sports, and Tourism” explores these major industries and gives students practical information about working in these fields.
  • New PR Casebooks feature current issues such as the BP Gulf Coast oil spill, Toyota’s car recall, Apple’s iPad, Tiger Woods, healthcare reform, Obama’s election, Google and Chinese censorship, Goldman Sachs and Wall Street, and the World Cup of soccer in South Africa.
  • Increased coverage about preparing digital materials for mass media prepares students for working to today’s world.
  • Updated information and graphics reflecting the contemporary landscape of the profession provide a realistic view to new public relations professionals. Included are statistical information on salaries in public relations and which practice areas have the highest compensation, the scope of the public relations industry, and the activities of practitioners in firms and departments.
  • iPad version available! Public Relations, Strategies and Tactics 10e will be avaialble with MyCommunicationLab in an iPad textbook version.
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Product Details

  • Hardcover: 624 pages
  • Publisher: Pearson; 10 edition (January 29, 2011)
  • Language: English
  • ISBN-10: 0205770886
  • ISBN-13: 978-0205770885
  • Product Dimensions: 7.8 x 1.3 x 10 inches
  • Shipping Weight: 2.6 pounds
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Best Sellers Rank: #58,227 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Hardcover Verified Purchase
I've been told, that the tenth edition is a great improvement in the chapters about modern media (internet, social networking sites, etc) are a great improvement over the ninth edition. Personally, I never had to get the 9th edition so I wouldn't know, although reading from the description I am glad that this one is offered in hardcover as opposed to paperback textbooks.

It's a textbook. Your professor requires it, you rent it (or buy it, if you're wealthy or are focusing in PR) and you should use every opportunity to suck the marrow out of it (particularly if you are renting it) because there is a wealth of information!
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Format: Kindle Edition Verified Purchase
Excellent resource for brushing up in preparation for the APR exam. Replete with contemporary, relevant examples. Best of all, the publishers did a great job on the TOC so you can quickly navigate through the book.
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Format: Hardcover Verified Purchase
Its a textbook. Not much to love about it.
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Format: Hardcover Verified Purchase
Even though this was an expensive book, it looked brand new and my money was well worth it. I used it a lot during the semester and the quality of this textbook was amazing! Shipping was fast too.
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Format: Hardcover Verified Purchase
Great product as described!
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By Sue P on August 15, 2014
Format: Hardcover Verified Purchase
Book was great. Thank you
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Format: Hardcover Verified Purchase
Perfect condition
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By Jessica on November 25, 2014
Format: Kindle Edition Verified Purchase
Great condition!
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