• List Price: $187.60
  • Save: $154.11(82%)
Rented from Campus Book Rentals
To Rent, select Shipping State from options above
Due Date: Dec 23, 2014
FREE return shipping at the end of the semester. Access codes and supplements are not guaranteed with rentals.
Used: Good | Details
Sold by RentU
Condition: Used: Good
Comment: Fast shipping from Amazon! Qualifies for Prime Shipping and FREE standard shipping for orders over $35. Overnight, 2 day and International shipping available! Excellent Customer Service.. May not include supplements such as CD, access code or DVD.
Access codes and supplements are not guaranteed with used items.
Qty:1
  • List Price: $187.60
  • Save: $46.90 (25%)
In Stock.
Ships from and sold by Amazon.com.
Gift-wrap available.
Public Relations: Strateg... has been added to your Cart
Trade in your item
Get a $12.43
Gift Card.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Public Relations: Strategies and Tactics (10th Edition) Hardcover – January 29, 2011

ISBN-13: 978-0205770885 ISBN-10: 0205770886 Edition: 10th

Buy New
Price: $140.70
Rent
Price: $27.99 - $33.49
24 New from $135.16 60 Used from $35.00
Rent from Amazon Price New from Used from
eTextbook
"Please retry"
$47.20
Hardcover
"Please retry"
$27.99
$140.70
$135.16 $35.00
Paperback
"Please retry"
$78.75 $92.54
Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student


Frequently Bought Together

Public Relations: Strategies and Tactics (10th Edition) + The Associated Press Stylebook 2013 (Associated Press Stylebook and Briefing on Media Law)
Price for both: $151.69

Buy the selected items together

Customers Who Bought This Item Also Bought

NO_CONTENT_IN_FEATURE
Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

  • Hardcover: 624 pages
  • Publisher: Pearson; 10 edition (January 29, 2011)
  • Language: English
  • ISBN-10: 0205770886
  • ISBN-13: 978-0205770885
  • Product Dimensions: 10 x 8.1 x 0.9 inches
  • Shipping Weight: 2.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #47,221 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

  • A new Chapter 16, “Meetings and Events,” gives students practical advice and checklists for organizing everything from a banquet to a convention and a trade show.
  • A new Chapter 13, “The Internet and Social Media” succinctly explains how the Internet and social media are used in a variety of public relations programs and campaigns.
  • A completely revised and updated Chapter 18, “Entertainment, Sports, and Tourism” explores these major industries and gives students practical information about working in these fields.
  • New PR Casebooks feature current issues such as the BP Gulf Coast oil spill, Toyota’s car recall, Apple’s iPad, Tiger Woods, healthcare reform, Obama’s election, Google and Chinese censorship, Goldman Sachs and Wall Street, and the World Cup of soccer in South Africa.
  • Increased coverage about preparing digital materials for mass media prepares students for working to today’s world.
  • Updated information and graphics reflecting the contemporary landscape of the profession provide a realistic view to new public relations professionals. Included are statistical information on salaries in public relations and which practice areas have the highest compensation, the scope of the public relations industry, and the activities of practitioners in firms and departments.
  • iPad version available! Public Relations, Strategies and Tactics 10e will be avaialble with MyCommunicationLab in an iPad textbook version.

Important Information

Ingredients
Example Ingredients

Directions
Example Directions

Customer Reviews

4.4 out of 5 stars
Share your thoughts with other customers

Most Helpful Customer Reviews

2 of 2 people found the following review helpful By kz2015 on March 6, 2013
Format: Hardcover Verified Purchase
I've been told, that the tenth edition is a great improvement in the chapters about modern media (internet, social networking sites, etc) are a great improvement over the ninth edition. Personally, I never had to get the 9th edition so I wouldn't know, although reading from the description I am glad that this one is offered in hardcover as opposed to paperback textbooks.

It's a textbook. Your professor requires it, you rent it (or buy it, if you're wealthy or are focusing in PR) and you should use every opportunity to suck the marrow out of it (particularly if you are renting it) because there is a wealth of information!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Charles Hoff on July 28, 2013
Format: Kindle Edition Verified Purchase
Excellent resource for brushing up in preparation for the APR exam. Replete with contemporary, relevant examples. Best of all, the publishers did a great job on the TOC so you can quickly navigate through the book.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 2 people found the following review helpful By Eduardo Pantoja on December 25, 2012
Format: Hardcover Verified Purchase
Even though this was an expensive book, it looked brand new and my money was well worth it. I used it a lot during the semester and the quality of this textbook was amazing! Shipping was fast too.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By like on August 23, 2014
Format: Hardcover Verified Purchase
very good product for smelly feet.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By Sue P on August 15, 2014
Format: Hardcover Verified Purchase
Book was great. Thank you
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

What Other Items Do Customers Buy After Viewing This Item?