Customer Reviews

Public Relations: A Values-Driven Approach (4th Edition)

5 star:		(1)
4 star:		(2)
3 star:		(2)
2 star:		(0)
1 star:		(1)

 

 

I ordered this book for my Principles of Public Relations class and, just like any other beginners class you just learn about half of what PR really is. It covered the basics of the subject and told the history of public relations. Which I find helpful because if you want to do PR it is important to know the history of it because, it will help you with public relations problems you may run into today.
Something that this book does inform you on is the difference between your morals and your company's morals. Your morals will be challenged in public relations, and this book shows you how to deal with it. It also has an emphasis on ethics when concerning public relations. It also applies to advertising. How you can't accept gifts and things of that nature from a company that wants to do business with you.
All in all, this book is pretty good for a beginner in public relations. You get to understand enough of it without feeling like a whole bunch is thrown at you at once.

I am minoring in Public Relations and this was the required book for the class. It is pretty straight forward and easy to understand. The layout is great and has been easy to follow.

One thing that this book could really use are examples. They only talk about PR plans and news releases, they don't show you what one looks like or how to get started. For those who haven't seen a news release, writing one can been a challenge. A PR plan is almost impossible without at least seeing an example first.

However, for just the basics this is a good book.

Guth and Marsh know what they are talking about when it comes to PR. If you are in the business or thinking about it, get this book. For excellent, clear examples, get Marsh's 'quick and not dirty guide'.

Not my favorite of textbooks, but still good at outlining the necessary information, giving real life examples, and spicing it up from time to time so it's not so dry. I know I'm keeping the book as a reference though!

I have never received this item. I ordered this item on Sep.1, today is Oct.3, I don't know what can I do. I reorder same item with another seller, I have already received that item. but this item I'm still waiting. Should the seller check for me or how do I get the refund.

The book is in good condition and arrived quickly after the order was placed. I'm satisfied with the transaction.