Customer Reviews

Public Relations Writing: Form and Style

5 star:		(1)
4 star:		(3)
3 star:		(1)
2 star:		(0)
1 star:		(0)

 

 

As a Public Relations student, I found this book to be extremely helpful. It demonstrates the proper way to write so that you can lear effective style and techinque. I have found that this book, along with Guerilla PR Wired by Michael Levine, create the foundation for my studies.

The book itself is fine - it's a textbook, what else do you really need? The significant issue is that there are ZERO page numbers in this book. I understand formatting can change due to text size and whatnot - but that shouldn't prevent the assignment of page numbers that correspond with the actual, paper-based textbook. Precisely how is anyone supposed to provide in-text citations without a page number? What if the instructor only assigns specific page numbers to read, not an entire chapter (the frustration I'm currently dealing with). There is no way to tell what page number you're on and it's infuriating.

My daughter used this textbook for her public relations class while pursuing her Communications Degree. She was very pleased with the way the book was written and said that it was one of her most helpful textbooks. She (and I) recommend this textbook for anyone wanting to study the art of Public Relations.

This textbook is very helpful and informative. I have really enjoyed reading it for class and really recommend it for any PR professional that is looking to brush up on their writing skills. It is updated to include the internet and the heavy emphasis on email.

One of the better books I have used in my masters.

This is a great PR book. It has all of the essentials for PR writing along with general PR information. I would highly recommend it if you want an in-depth study of the field, or just brush up on genereal info.