Introduces a public relations planning process which merges issue anticipation/management with a behavioural approach to public relations. A framework is offered to link the public relations plan and application of behavioural principles to writing and organizing public relations techniques.
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Progressing systematically from theory to practice, this comprehensive exploration of public relations writing and techniques ties the development of public relations tactics to strategic public relations planning and to the application of educational and behavioral principles.
--This text refers to an out of print or unavailable edition of this title.
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This comprehensive exploration of public relations writing and techniques ties the development of public relations tactics to strategic public relations planning and to the application of educational and behavioral principles. Two important concepts are combined to create a highly effective and ethical approach to public relations writing: Emphasis on a planning system helped organizations create public relations writing and tactics which support public behavior for mutually beneficial positions on issues. Incorporates into public relations writing and tactics educational and behavioral principles that would support the public relations plan e.g., behavioral goals, measurable objectives, strategies, adjustments to adapt to change messages and tactics.
--This text refers to an out of print or unavailable edition of this title.
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