Customer Reviews

Public Relations Writing and Media Techniques (5th Edition)

5 star:		(6)
4 star:		(3)
3 star:		(1)
2 star:		(0)
1 star:		(1)

 

 

I teach PR for Drexel University in Philadelphia. My non-traditional students are employees in a very large corporation who are earning a special degree in Customer Service Operations. This book enables them to work with me in taking on a non-profit "client" for whom we do a complete PR/marketing plan in just five weeks. I'm continually amazed at how well they learn all the basic premises from the book, augmented by my teaching and lectures from experts. The authors are members of my national PR group, Public Relations Society of America, which also pleases me very much--it works, gentlemen! Rosemary Rys, APR

Wilcox and Jackson take on a huge topic--pr--and manage to digest and regurgitate it in a well-written and easy-to-understand style for students and newcomers, yet still retaining enough impact for experienced hands.

Unlike many peers who fail to take their subject into today's wired world, Wilcox and Jackson are fully aware and embrace the fact that a book that ignores the Internet is a book that is only half-complete, not complete with a future edition to create tomorrow. In that, they are similar to Michael Levine's Guerrilla PR: Wired, which focuses on low-cost methods to use the Internet to attain the organization's public relations goal.

Fundamentally, while Wilcox and Jackson cover various techniques step-by-step and explore the importance of good writing in general, one truth must be distinctly understood--for all their own skill in writing, Wilcox and Jackson cannot teach good writing. But, that is a fault common to all public relations and business books.

I bought this book for a grad class I was taking and found that I learned more from reading the book than from the class! I actually have it sitting by my desk at work since it's an easy reference to various "rules" within PR.

I had to read this book for school and I was completely bowled over because I was expecting it to be the same boring snoozer that most of my text books were. and irrelevant. But it wasn't. It was totally cool and got me a great grade in that class. The only other book I liked enough to read more than once for class was Guerrilla PR Wired by Michael Levine. The way it broke down all the little steps was really useful.

This book is very informative and helpful when going to write the assignments they talk about. However, the writing is very simple to the point of being annoying, and the professor for the class pulls all of the important points out of the book onto a powerpoint, so I really did not need the book.

I was very pleased with the quickness of delivery. The book arrived a couple days after I place the order. It was in good condition as described on line.

While the book does a good job by touching on many -- if not all -- aspects of public relations writing, it does so quite blandly, ignoring how to truly become a good writer. I found the book to be boring, the chapter on theory to be out of place, and most of the content hardly groundbreaking. Yes, public relations writing has a certain style, but there are much better books on writing (i.e. nonfiction writing) you could go with if you're simply interested in becoming a better, stronger writer (try authors like W. Zinnser or P. O'Connor). But, if you want to learn about the variety of public relations methods, this book is for you.

Thank you for sending the book in a timly mannor and in the condition described, only buy my books on amazon you would think the schools would want to help you save money but so wrong to think that ....

Came in good condition, and used it after school was out. I've had it since 2006. Still use it today.

Public Relations Writing and Media Techniques (5th Edition)THey never sent me the text book i purchased and paid for. They sent me a tracking number, I tracked it and it was sent to someone in Kentuky. I live in DC and when I contacted the seller, they never responded. This company is HORRIFIC!!!