Public Relations Writing: Principles in Practice [Paperback]

Donald F. Treadwell (Author), Jill B. Treadwell (Author)

Book Description

ISBN-10: 1412905516 | ISBN-13: 978-1412905510 | Publication Date: April 19, 2005 | Edition: 2nd

Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages.

Editorial Reviews

Review

"Public Relations Writing is currently the best public relations writing text available. The authors offer a no nonsense approach to teaching public relations writing. The text has great explanations of how to write an assortment of public relations documents and includes examples of each. Treadwell and Treadwell also spend time dealing with the aesthetics of public relations or how documents should look (color, paper, format, etc.) as well as how they should be written. Of special note are the excellent discussions of communication theory that many of the other writing texts lack."

(Michael L. Kent )

"This book integrates experiential exercises useful to understanding writing from an organizational perspective. The assignments require a student to become knowledgeable about the Internet and work as a member of a team. The text/workbook concept is very helpful if the course is taught online. The references to resources are invaluable for research."

(Bonita Dostal Neff, Ph.D. )

"Each chapter has clear learning objectives, excellent exercises and discussion questions, which make the book valuable for teachers, students and practitioners alike." (The Journal of Entrepreneurship The Journal of Entrepreneurship )

From the Back Cover

Public Relations Writing emphasizes the integration of macro-level strategic thinking and micro-level understanding of organizational culture, audiences, media use, and the writing strategies and tools needed to produce effective public relations materials.

This comprehensive book begins with a discussion of the principles of research, planning, ethics, organizational culture, law, and design the foundations that underlie all public relations writing. Specific writing approaches are then presented. Topics include news and features, writing for print and broadcast, persuasive communications, newsletters and employee communication, annual reports, brochures, direct mail, and the Internet. Other relevant coverage includes a chapter on global communication (including writing for the World Wide Web) and a capstone events chapter that details event planning and writing for exhibits, speeches and collateral materials. The accompanying workbook provides four unique clients for readers to apply the concepts in the book to real-life client requirements.

For anyone interested in preparing for public relations. --This text refers to an alternate Paperback edition.

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Product Details

• Paperback: 544 pages
• Publisher: Sage Publications, Inc; 2nd edition (April 19, 2005)
• Language: English
• ISBN-10: 1412905516
• ISBN-13: 978-1412905510
• Product Dimensions: 10 x 8 x 1 inches
• Shipping Weight: 2.4 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #257,510 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

11 of 11 people found the following review helpful:

5.0 out of 5 stars lots of good information, May 14, 2004

By 

Red "Nobody" (Pennsylvania) - See all my reviews

This review is from: Public Relations Writing: Principles in Practice (Paperback)

The book is barely 500 pages long, but it has everything that anyone would possibly need to know about public relations. There are tons of public relations tools, such as the news release, press release, flyer, public service announcement, pamphlet, brochure, newsletter, fact sheet and media list, and they are all introduced very clearly. This text was required for a course I took in college over a year ago, and I chose not to sell it back to the school because it was so useful. It's great for entry-level workers that are trying to get acclamated to the business of public relations.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Excellent textbook for all PR students, July 25, 2007

By 

Janice King "Author, "Copywriting That Se... (www.writinghightech.com) - See all my reviews
(VINE VOICE)    (REAL NAME)   

This review is from: Student Workbook for Public Relations Writing: Principles in Practice (Paperback)

All PR practitioners would benefit from the solid, comprehensive grounding in communications issues presented in this book. The emphasis on cultural and ethical influences presented throughout is vital to all public relations work and the discussion is well presented here. The chapters on writing present useful overviews on the process and common PR materials. However, some descriptions of materials are very brief and all assume the student has an adequate knowledge of basic writing skills and techniques. Readers who really want to focus on writing will want to supplement this book with others that have more in-depth coverage of writing issues and content ideas.