Informed by decades of successful PR work, this book advises and provides challenging research, writing, planning and discussion assignments based on real-life public relations events and problems.
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4.0 out of 5 stars
Public Relations -- From A to Z,
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This review is from: Public Relations Writing and Techniques Workbook (Paperback)
Public Relations Worktext: Writing and Techniques provides students of public relations and corporate communications with well-organized lessons in many of the major tasks expected of a communications professional -- from speechwriting and preparing news releases to writing effective newsletters and pitch letters to journalists. The authors, who are recognized leaders in public relations education, provide readers with real-life examples of many of the techniques and tactics they highlight. For example, the reader will find examples of news releases, newsletters, pitch letters, etc. from corporations and non-profit organizations along the side of many chapters in the book. In this way, you see some of the best examples of what you're learning. Used by students of public relations in colleges and universities across the nation, Public Relations Worktext: Writing & Techniques is a valuable resource that will provide straightforward lessons for the future public relations professional.
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