Breadth and balance in content are the primary attributes of this book, which is designed to equip undergraduate students for the broad range of writing tasks involved in contemporary public relations practice. This comprehensive text addresses writing tasks undertaken for print and electronic media as well as those that arise in the business component of public relations, providing: insights into the roles and responsibilities of practitioners and the nature of persuasion; techniques in message development and public relations writing; separate sets of chapters dedicated to print and electronic writing tasks; and three case histories each accompanied by a set of writing problems, to create complete flexibility for faculty. The first five chapters of the book deal with practitioners' roles, theories of persuasion, public relations writing styles, and message development. Print-oriented chapters deal with news and feature releases, printed materials, media kits and their contents, and business writing relating to public relations practice. Electronic-oriented chapters focus on the basics of broadcast writing, audio-visual script writing, video news releases, slide-tape presentations, and public service announcements. Case histories deal with a large for-profit corporation, a not-for-profit corporation, and a charitable organization.
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About the Author
E.W. BRODY teaches public relations in the Department of Journalism at Memphis State University in Tennessee and maintains a public relations consulting practice in Memphis.
DAN L. LATTIMORE is Professor and Chairman of the Journalism Department at Memphis State University, Tennessee.
DAN L. LATTIMORE is Professor and Chairman of the Journalism Department at Memphis State University, Tennessee.
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Inside This Book
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First Sentence:
Writing is a vital component of public relations practice. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
primary stakeholder groups, organizational fact sheets, uncontrolled media, public relations writers, mechanical formats, public relations process, broadcast writer, public relations writing, feature releases, public relations practice, public relations objectives, media gatekeepers, public relations messages, public relations practitioners, video news release, broadcast writing, message development, employee publication, chronological form, preparing messages, message recipients Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Englewood Cliffs, General Motors Corporation, Bob Carrell, Jefferson County, John Wiley, Public Relations Journal, The Wall Street Journal, Computer Age, Effective Publicity, Reach the Public, Children's Hospital, Programming Act, Associated Press, Key Link, Wilshire Blvd, Social Security, The Broadcast News Process New!
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Writing is a vital component of public relations practice. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
primary stakeholder groups, organizational fact sheets, uncontrolled media, public relations writers, mechanical formats, public relations process, broadcast writer, public relations writing, feature releases, public relations practice, public relations objectives, media gatekeepers, public relations messages, public relations practitioners, video news release, broadcast writing, message development, employee publication, chronological form, preparing messages, message recipients Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Englewood Cliffs, General Motors Corporation, Bob Carrell, Jefferson County, John Wiley, Public Relations Journal, The Wall Street Journal, Computer Age, Effective Publicity, Reach the Public, Children's Hospital, Programming Act, Associated Press, Key Link, Wilshire Blvd, Social Security, The Broadcast News Process New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 52
books:
See all 52 books this book cites
3
books
cite this book:
- Public Relations Writer in a Computer Age by Frank E. Walsh on 7 pages
- Effective Publicity: How to Reach the Public by Lawrence W. Nolte on 6 pages
- Public Relations: Strategies and Tactics (8th Edition) by Dennis L. Wilcox on 6 pages
- A Public Relations Primer: Thinking and Writing in Context by Paula Marantz Cohen on 5 pages
- Public Relations Writing: Form and Style by Doug Newsom on 5 pages
See all 52 books this book cites
- The Jossey-Bass Guide to Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media to Generate Publicity, Enhance ... Nonprofit and Public Management Series) by Kathy Bonk in Back Matter
- Public Relations: The Practice and the Profession (NAI, text alone) by Dan L Lattimore on page 152
- Managing Communication Processes: From Planning to Crisis Response by E. W. Brody in Back Matter
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