About the Author
Michael Fleischner is the author of Public Speaking Made Simple, SEO Made Simple, PPC Made Simple, and other "Made Simple" titles. He is an entrepreneur, public speaking, and internet marketing expert. Michael has appeared on ABC World News, the TODAY Show, Bloomberg Radio, and other major media. He is also the founder of MarketingScoop.com - the leading free resource for marketing professionals, UpwardSEO, and The Marketing Blog. In 1993, Michael graduated Rutgers College Business School with top honors and a degree in marketing. Two years later, Michael received a Masters degree in Integrated Marketing Communications from Nortwestern University, located in Evanston Illinois. At that time, he worked for United States Gypsum corporation (USG) in a strategic marketing role and later teamed up with the former owner of Evelyn Wood Reading Dynamics to sell reading programs to students and universities. Just a short while later, Michael was back in NJ practicing marketing and managing operations for Caliper, a human resource management company located in Princeton NJ. Michael honed his marketing and management skills before moving to Peterson's in 2000. In a business development role, Michael developed key relationships with ETS, Yahoo!, AOL, and other leading companies. By the age of 30, Michael had overcome his fear of public speaking and went on to become a Vice President of his organization. In 2007, Michael was asked to manage an online consumer facing, multi-million dollar business and started his entrepreneurial career. Michael launched his first web site MarketingScoop dot com to provide free resources to marketing professionals. His Marketing Blog and the SCOOP Marketing Forum have gained International recognition and provide leading commentary on marketing, Internet marketing, and Search Engine Optimization. Michael has served businesses across more than 40 industries through marketing, internet marketing, and SEO consulting. As a marketing expert, Michael can be found on the speaking circuit, giving Webinars, and in various media. Visit his site MichaelFleischner.com to follow his social accounts, blog, and Marketing Forum.