Customer Reviews

The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage

5 star:		(6)
4 star:		(5)
3 star:		(1)
2 star:		(0)
1 star:		(0)

 

 

In short, get this book if you are needing to get started in PR as part of your job, or are a beginner as a PR specialist.

My first PR job was at a nonprofit with no money for 'real' PR. This book helped me use the few dollars we had without comprosing quality required to make a good impression to publications.

It explains the basics, what make a good PR person, and how to pull together the job of convincing others to cover your stories. How to get pics published, media visits, controversy. Logically written, it outlines options and reasons for responding to various situations.

A great asset.. this book has a solid directory of resources to help you get your job done.

No essential is left without guidance. However, missing from it is a "new" essential, the web. Maybe a newer edition will come out to cover this?

I've done press work for a number of years, so I was familiar with a great deal of the material covered in this book: how to approach the media, how to compile crash lists, etc. I think that this information, as it is presented by Yale, would be very helpful for newcomers to the field.

What I appreciated as a more experienced person was the inside information and advice on handling difficult situations. I also found the end-of-chapter checklists useful and enjoyed reading the many quotations from reporters and PR professionals. These appear throughout the book and they tie the advice given to the opinions of people in the fields.

If David Yale is considering revising the book for the year 2000, I would recommend a whole section on the internet.

This book, even without much on the web, is worth the twenty bucks. The behind-the-scenes information and media relations do-s and don't-s make it a worthwhile purchase.

Yale and Carothers have a great one with The Publicity Handbook, New Edition. Tons of super-useful stuff, ideas! But, not exactly web-oriented, unlike Michael Levine's Guerrilla PR: Wired, which fully takes the Internet into account in how to get publicity.

While The Publicity Handbook is great, it's lack of useful stuff about the web does hurt it. If they'd release a Newer New Edition dealing with the Internet, then I'd really really get that.

As a handbook should, this one is full with practical tips and ideas, all useful whether you work for a corporation or a small organization. What interested me most is that it gives a wide insight of the journalists' reasoning and helped me understand why publicity has to be done in a certain way to make it successful. (Sorry for the grammar and spelling, English is not my native language. Feel free to correct any mistake).

I had hoped that this book would have some original and unusual approaches instead of just being a standard primer, but there was really very little of use for someone who is familiar with the basics of how to write and distribute a press release. If you've never been involved in publicity before, it might be an OK place to begin, but I would still look for something that is less traditional and includes more information on publicity via the internet.

This is an excellent resource, especially for someone looking for more than just the basics, as so many other books publicity/PR books do. If you're just starting it does cover tha basics as well, but it goes in more depth answering questions that anyone trying to get publicity will soon have. Do you call a journalist after you've sent a press release? This is the type of question that I needed answered and no other book I saw answered them. Most other books I've seen on the subject cover the basics that you can find by doing an internet search for free, this is the only book I found that actually has more to say.

I am a journalism major, but considering a job in PR when I graduate. This book ties the two together, and shows how each should use each other most effectively. It is written in a concise, clear manner. This is a refernce book I will keep close by! For more details, I also liked Michael Levine's "Guerrilla PR." He has much experience with the media, and I think that it is a nice companion for the Publicity Handbook.

I did some research on the various books covering the topic of interaction with the media, primarily press releases. This one seemed a good bet, even prior to ordering it. After having bought it, I am very happy that I made a good choice.

If at all limitations of time restricted you to only one book, then this is the one you must go for. It covers all the aspects of the publicity business, not just press releases. The material is suitable for any person who is a beginner. In short, if you want a good book on publicity, go for this one.

This book has been an enormous help to me as a marketing person entering the world of public relations. I read the entire book cover to cover when I began my publicity job, and I continue to use the index to refer back to specific chapters as different circumstances arise in the workplace.

I have found an answer to all of my questions regarding how to contact journalists, what is newsworthy, how to handle controversy, and what the role of an internal publicist should be. The book contains great checklists throughout the book that are very helpful and this version of the book covers how to be effective by either hard copy or electronic distribution.

I had purchased the book "The Publicity Handbook, New Edition: The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage." It was in great condition and mailed to my home in a nice package. More importantly on time! Very pleased!