Publicity on the Internet [Paperback]

Steve O'Keefe (Author)

Book Description

ISBN-10: 0471161756 | ISBN-13: 978-0471161752 | Publication Date: January 15, 1997 | Edition: 1

Do you want more hits at your Web site? Do you want to get attention on the Net without getting flamed? Do you want to reach the online media without making them mad? Then you want Publicity on the Internet, a complete guide to promoting any product, service, person, or event on the Internet and commercial online services.

Increase traffic at your Web site
* Plan and promote online events
* Get media coverage online and off
* Launch a new product or business
* Defend yourself from online attacks

Publicity on the Internet is a detailed, nuts-and-bolts manual for building an online publicity juggernaut. It contains everything you need: step-by-step instructions, checklists, sample documents, links to incredible time-saving resources, and more. The text is highlighted with online marketing horror stories and spectacular successes.

Publicity on the Internet shows you how to get attention for your products and services without getting scorched by online pyromaniacs who hate advertisers. If you want to reach the international marketplace of millions of Internet users and thousands of journalists-but you don't want to get flamed in the process-get Publicity on the Internet and get started today!

Editorial Reviews

Review

Publicity On The Internet is a complete guide to promoting any product, service, person, or event on the Internet and commercial online services. Publicity On The Internet gives precise, comprehensive, and comprehensible information on how to increase traffic at a web site, the planning and promoting of online events, getting media coverage online and off, launching a new product or business, and defending against online attacks. Publicity On The Internet is a detailed nuts-and-bolts manual with step-by-step instructions, checklists, sample documents, links to incredible time-saving resources, and more. The text is highlighted with online marketing horror stories and spectacular successes. Publicity On The Internet will save the reader thousands of dollars in preventable mistakes and be a constant and valued reference book for any online entrepreneurial enterprise. -- Midwest Book Review

From the Publisher

The explosive growth of the Internet and commercial online services has created a boon for publicists eager to tap into bulletin boards, Web sites, online chats, and more. This book is a hands-on, nuts-and-bolts book full of forms, checklists, sample publicity campaigns, online resources, and expert strategies accumulated from Steve O'Keefe's 5+ years in the cyber-publicity world. From staging an online appearance to creating e-mail news releases to confronting the host of technical, legal, and even "netiquette" issues, this book shows how to get the word out like never before. Includes companion Web site with... * Links to publicity resources, including sites with good publicity campaigns * Links to places where you can register your Web site * Sample worksheets from the book.

See all Editorial Reviews

Product Details

• Paperback: 401 pages
• Publisher: Wiley; 1 edition (January 15, 1997)
• Language: English
• ISBN-10: 0471161756
• ISBN-13: 978-0471161752
• Product Dimensions: 9.1 x 7.5 x 0.9 inches
• Shipping Weight: 1.6 pounds
• Average Customer Review: 3.9 out of 5 stars  See all reviews (16 customer reviews)
• Amazon Best Sellers Rank: #2,735,299 in Books (See Top 100 in Books)

More About the Author

STEVE O'KEEFE is co-founder and chief operating officer of SixEstate Communications. Steve is a serial entrepreneur, writer, professor, and Internet pioneer. He wrote the bestselling book, "Publicity on the Internet," in 1996 and has taught Internet PR since the mid-1990s for IBPA Publishing University, Tulane University, and the Stanford Professional Publishing Program, among others. Steve is co-founder of the International Association of Online Communicators. He was president of AuthorViews (2004-2008), and executive director of online PR firm Patron Saint Productions (2001-2011).

Customer Reviews

Most Helpful Customer Reviews

10 of 10 people found the following review helpful:

1.0 out of 5 stars This book is totally outdated!, October 3, 1999

By 

[e-mail] (Bayside,New York) - See all my reviews

This review is from: Publicity on the Internet (Paperback)

If you want to study internet advertising history,this is a great book.Other than that,it is a complete waste of time,effort and money.I am surprised that you can still see and buy this outdated book on the bookstore shelf.

8 of 8 people found the following review helpful:

1.0 out of 5 stars In 1989 I would have said this is a great book, July 5, 1999

By A Customer

This review is from: Publicity on the Internet (Paperback)

If you are able to log on and see this via Amazon you are already too advanced for this book. I guess if I run out of bathroom tissue I may find a use for this book. Other then that it is a waste.

4 of 4 people found the following review helpful:

1.0 out of 5 stars Outdated and even the web site is completely in disorder, June 11, 1999

By A Customer

This review is from: Publicity on the Internet (Paperback)

get another book. It was a waste of mone