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Publicity & Media Relations Checklists [Paperback]

David Yale (Author)

2.8 out of 5 stars See all reviews (5 customer reviews) |

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Book Description

Publication Date: January 11, 1995

This concise, easy-to-use compendium of publicity and media relations checklists is an essential tool for newcomers and veterans alike. Every major aspect of the field is covered in a user-friendly format that will be as useful for your first media contact as for your thousandth. From getting started, to creating materials, to withstanding public and legal scrutiny, the checklists put all the tools you'll need right at your fingertips. Checklists are cross referenced so you can be sure you're covering all the bases, from the first step to the final step. An invaluable reference and guide for every publicity, public relations, and media professionals, this is a book to buy in twos: one to keep at hand for quick reference, and one to take apart, photocopy, make notes, and use with every publicity effort you launch. About the Author David R. Yale is a publicity and media relations professional who has taught more than 200 courses and seminars on promotion and publicity. His clients have included AT&T, Chase Manhattan Bank, and Canon Computers. Yale is currently Marketing and Creative Director for a large direct marketer of computers, software, and peripherals. "Publicity & Media Relations Checklists leads the reader through the crucial process of publicity planning and prioritizing before making contact with the media and provides well-developed checklists to help the reader implement and track . . . an effective publicity program. This book represents an innovative way to methodically garner local or national publicity. It is an excellent resource." -- Marcia Layton Layton & Co. Business Plan Writing "Publicity & Media Relations Checklists' interactive approach takes the misery out of learning the essentials of PR. What a valuable tool!" -- Brenda Christensen PR Director Elan Software

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } This concise, easy-to-use compendium of publicity and media relations checklists is an essential tool for newcomers and veterans alike. Every major aspect of the field is covered in a user-friendly format that will be as useful for your first media contact as for your thousandth. From getting started, to creating materials, to withstanding public and legal scrutiny, the checklists put all the tools you'll need right at your fingertips. Checklists are cross referenced so you can be sure you're covering all the bases, from the first step to the final step. An invaluable reference and guide for every publicity, public relations, and media professionals, this is a book to buy in twos: one to keep at hand for quick reference, and one to take apart, photocopy, make notes, and use with every publicity effort you launch. About the Author David R. Yale is a publicity and media relations professional who has taught more than 200 courses and seminars on promotion and publicity. His clients have included AT&T, Chase Manhattan Bank, and Canon Computers. Yale is currently Marketing and Creative Director for a large direct marketer of computers, software, and peripherals. "Publicity & Media Relations Checklists leads the reader through the crucial process of publicity planning and prioritizing before making contact with the media and provides well-developed checklists to help the reader implement and track . . . an effective publicity program. This book represents an innovative way to methodically garner local or national publicity. It is an excellent resource." -- Marcia Layton Layton & Co. Business Plan Writing "Publicity & Media Relations Checklists' interactive approach takes the misery out of learning the essentials of PR. What a valuable tool!" -- Brenda Christensen PR Director Elan Software

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Editorial Reviews

About the Author

David R. Yale is an award-winning marketing consultant who has held creative and marketing positions at Marketing & Publishing Associates, Lindenwold Fine Jewelers, and Publishers Clearing House, where he was instrumental in establishing the company's online presence. He has written articles for hundreds of business publications including Business Marketing, Business Strategies, Computer and Electronics Marketing, DM News, NEPA Hotline, The Newsletter on Newsletters, and Meetings & Conventions.

Product Details

Paperback: 200 pages
Publisher: McGraw-Hill; 1 edition (January 11, 1995)
Language: English
ISBN-10: 0844232181
ISBN-13: 978-0844232188
Product Dimensions: 10.9 x 8.5 x 0.6 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)

Average Customer Review: 2.8 out of 5 stars See all reviews (5 customer reviews)

Amazon Best Sellers Rank: #1,682,152 in Books (See Top 100 in Books)

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Customer Reviews

5 Reviews

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Average Customer Review

2.8 out of 5 stars (5 customer reviews)

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Most Helpful Customer Reviews

9 of 9 people found the following review helpful:

2.0 out of 5 stars Not a winner, October 24, 2002

Kimberly A. Schwalje (PA) - See all my reviews

This review is from: Publicity & Media Relations Checklists (Paperback)

Unless you are running your own business and have absolutely no PR experience, this book is not for you. I found it very basic and a bit outdated. No reference to online PR at all -- or even email releases! Save your money.

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1 of 1 people found the following review helpful:

5.0 out of 5 stars Great Info!!, June 24, 2006

Jason A. Yarbrough "Jay Y." (Gilbert, AZ United States) - See all my reviews
(REAL NAME)

This review is from: Publicity & Media Relations Checklists (Paperback)

If you have been in this kind of field before you will know that this book is a great help.
Very detailed and well organized.

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2.0 out of 5 stars Not a winner, October 24, 2002

Kimberly A. Schwalje (PA) - See all my reviews

This review is from: Publicity & Media Relations Checklists (Paperback)

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Most Recent Customer Reviews

1.0 out of 5 stars Not for beginners
I did not find this book to be a good choice for the novice. I would recommend this to someone in the sales area of public relations but not the education area. Read more

Published on August 3, 2003

4.0 out of 5 stars Very Insightful
This was a new direction that my job demaned I proceed in and I was very nrevous. However, this book was extremely helpful to me with the implementation and completion of various... Read more

Published on May 10, 2000 by Mychelle Coleman

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Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!

Inside This Book (learn more)

First Sentence:
You must define approval processes and the exact limits of your authority in order to be a top-notch publicist. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
backgrounder sheets, photo tip sheet, related worksheets, publicity priorities, deadline times, publicity goals, news peg, photographic editor, much airplay, video news releases, other supporting materials, publicity project, user stories, use this worksheet, publicity program, use this checklist, photographic coverage

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Using Misconceptions, Creating the Video News Release Concept, Estimated Total Activity Unit, Product Photography, Contacting News Bureaus, Angle Checklist, Motivating Your Audience, Pitching Feature Stories, Priority El Get, Journalist Contact Preferences Checklist, Withstanding Public Scrutiny, Actual Source Cost Printing, Public Service Announcements Checklist, Selecting Newsworthy Facts Checklist, Getting Photographic Coverage, Other Name, Telephone Contact Strategy Worksheet Checklist, Telephoning Broadcast Journalists Checklist, Writing Letters, Date Executive's Name Organization, Defining Your Authority Checklist, Pitching Video News Releases Checklist, Preparing Backgrounder Sheets Checklist, Video Production Approvals Checklist

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Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!

Citations (learn more)

2 books cite this book:

How to Make Money as an Artist: The 7 Winning Strategies of Successful Fine Artists by Sean Moore in Back Matter
The Self-Promoting Musician (Music Business) by Peter Spellman on page 146

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