Information and advice on getting publicity for a business or its product, creating mailing lists, using electronic tools and internet resources, writing press releases, understanding the media, mastering the art of networking, coordinating publicity with sales, and much more. Titles in Barron's Business Library series are currently being revised and updated, and re-set in an attractive new paperback format. They are written especially for men and women starting a company or managing a small-to-medium-size business. Emphasis is on practical problem solving, and examples cited in these books are based on realistic business situations.
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Most Helpful Customer Reviews
2 of 3 people found the following review helpful:
5.0 out of 5 stars
Solid How-To,
By A Customer
This review is from: Publicity and Public Relations (Paperback)
Doty and Pincus have put together an excellent, solid how-to for public relations professionals and newcomers. What it lacks in specularness, it makes up for in theoroughness.It's not overwhelmingly strong on the Internet, though it does have stuff about e-mail lists and websites. If you're pushing that aspect, I think Levine's Guerrilla PR: wired is the better bet, since it focuses heavily on the Internet. Still, Publicity and Public Relations is an excellent piece, especially for newcomers or those with limited experience.
5.0 out of 5 stars
Solid How-To,
By A Customer
This review is from: Publicity and Public Relations (Paperback)
Doty and Pincus have put together an excellent, solid how-to for public relations professionals and newcomers. What it lacks in specularness, it makes up for in theoroughness.It's not overwhelmingly strong on the Internet, though it does have stuff about e-mail lists and websites. If you're pushing that aspect, I think Levine's Guerrilla PR: wired is the better bet, since it focuses heavily on the Internet. Still, Publicity and Public Relations is an excellent piece, especially for newcomers or those with limited experience.
Share your thoughts with other customers: Create your own review
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Inside This Book
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First Sentence:
In this chapter we will introduce you to the practice of business publicity, and discuss why it is so important to the health and welfare of life and business. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
radio interview shows, publicity program, publicity possibilities, publicity ideas, business publicity, publicity plan, getting publicity Key Phrases - Capitalized Phrases (CAPs): (learn more)
John Diggs, New York, Diggs Shovel Company, Powerful Ways, Use Electronic Tools, Long Island Expressway New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
In this chapter we will introduce you to the practice of business publicity, and discuss why it is so important to the health and welfare of life and business. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
radio interview shows, publicity program, publicity possibilities, publicity ideas, business publicity, publicity plan, getting publicity Key Phrases - Capitalized Phrases (CAPs): (learn more)
John Diggs, New York, Diggs Shovel Company, Powerful Ways, Use Electronic Tools, Long Island Expressway New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 5
books:
4
books
cite this book:
- CyberLaw: The Law of the Internet by Jonathan Rosenoer on page 197
- Intellectual Property for the Internet by J. Scott Davidson on page 197
- Bursting from Anonymity: Caviar publicity on a hot dog budget by Harry Hall on page 197
- The Complete Guide To Publicity by Joe Marconi on page 197
- Back to Basics: How to Learn and Enjoy Traditional American Skills (Second Edition) by Reader's Digest on page 70
- Public Relations: The Complete Guide by Joe Marconi on page 204, and Back Matter
- Making It in Public Relations: An Insider's Guide To Career Opportunities by Leonard Mogel in Back Matter
- The Small Business Handbook by Irving Burstiner on page 203
- The Complete Guide To Publicity by Joe Marconi in Back Matter
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