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2 Reviews
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Average Customer Review
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2 of 3 people found the following review helpful:
5.0 out of 5 stars
Solid How-To,
By A Customer
This review is from: Publicity and Public Relations (Paperback)
Doty and Pincus have put together an excellent, solid how-to for public relations professionals and newcomers. What it lacks in specularness, it makes up for in theoroughness.It's not overwhelmingly strong on the Internet, though it does have stuff about e-mail lists and websites. If you're pushing that aspect, I think Levine's Guerrilla PR: wired is the better bet, since it focuses heavily on the Internet. Still, Publicity and Public Relations is an excellent piece, especially for newcomers or those with limited experience.
5.0 out of 5 stars
Solid How-To,
By A Customer
This review is from: Publicity and Public Relations (Paperback)
Doty and Pincus have put together an excellent, solid how-to for public relations professionals and newcomers. What it lacks in specularness, it makes up for in theoroughness.It's not overwhelmingly strong on the Internet, though it does have stuff about e-mail lists and websites. If you're pushing that aspect, I think Levine's Guerrilla PR: wired is the better bet, since it focuses heavily on the Internet. Still, Publicity and Public Relations is an excellent piece, especially for newcomers or those with limited experience. |
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Publicity and Public Relations by Dorothy I. Doty (Paperback - January 1, 2001)
Used & New from: $0.01
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