Publicity: 7 Steps to Publicize Just About Anything [Hardcover]

David Carriere (Author)

Book Description

Publication Date: May 1, 2008

Generating publicity is a journey that requires persistence as well as proper planning. In Publicity, veteran publicist David Carriere guides readers through the sometimes mysterious and often intimidating process of generating publicity while spelling out the details needed to orchestrate a successful publicity campaign. With twenty years of experience, Carriere's seven-step program outlines everything needed to create a comprehensive, systematic, and efficient method to publicize just about anything, anywhere, anytime.

Editorial Reviews

Review

“Carriere, who has spent over 20 years in the industry, is able to communicate his foundation of knowledge very clearly. The book is easy to read and I suspect would be useful to publicists of many different degrees of experience…” -- Northern California Book Publicity and Marketing Association, December 2010 newsletter

“PUBLICITY: 7 Steps to Publicize Just About Anything by veteran PR specialist David Carriere, demystifies the legerdemain of mounting a successful publicity campaign for businesses of any size and any field of endeavor… Carriere’s book is exactly where you need to start.” -- Rangefinder Magazine, November 2008

“The book includes all of the basics needed to mount a successful publicity campaign.” -- Berkshire Business Quarterly, 2nd quarter 2008

“…all of which he reveals in this new marketing must have.” -- Retail News, May/June 2008

Named CRITIC'S CHOICE: “…7 Steps to Publicize Just About Anything... outlines can’t-miss strategies for catching the eyes and ears of those all-important folks who control the media.” -- East Bay Express, May 2008

“Publicist David Carriere has written a straightforward book that provides a step-by-step guide to publicity campaigns for those new to the PR business.” -- www.odwyerpr.com, September 2008

From the Publisher

Written for the budding publicist in any industry, for individuals who simply want ot better understand how to generate press attention, and for those who rretain publicist yet wonder what they actually do, this book is informative for one and for all. Generating publicity is not about knowing some wonderful secret, or about knowing the right people, or about having good luck. It is about employing a methodology and a series of steps in a thoughtful and dedicated manner.

See all Editorial Reviews

Product Details

• Hardcover: 144 pages
• Publisher: Glitterati; First Edition edition (May 1, 2008)
• Language: English
• ISBN-10: 0979338476
• ISBN-13: 978-0979338472
• Product Dimensions: 9.3 x 7.4 x 0.9 inches
• Shipping Weight: 1.6 pounds (View shipping rates and policies)
• Average Customer Review: 4.9 out of 5 stars  See all reviews (7 customer reviews)
• Amazon Best Sellers Rank: #1,445,025 in Books (See Top 100 in Books)

More About the Author

With over twenty years of experience as a publicist, David Carriere began his career in 1986. He honed his professional techniques on both coasts of the U.S. at numerous publishers, including HarperCollins and Chronicle Books. In 1999, David opened his own firm, and is now nestled in the Berkshires in Massachusetts where he handles the publicity needs of a select few clients across a wide variety of industries.

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars Should be on EVERYONE'S Book Shelf, September 10, 2008

By 

Mr. Martin A. Pizzuti (New York, New York USA) - See all my reviews
(REAL NAME)   

This review is from: Publicity: 7 Steps to Publicize Just About Anything (Hardcover)

Wow! This book is a very useful tool! Whether you are publicizing selling lemonade on a street corner or are involved in publicizing in Corporate America, you need this book. We've had writer's manuals, Thesaurus, and the dictionary as useful tools.......put this book right next to them on the shelf and use it often!

2 of 2 people found the following review helpful:

5.0 out of 5 stars A wonderful resource, July 2, 2008

By 

Avid Reader (Oakland, CA) - See all my reviews

This review is from: Publicity: 7 Steps to Publicize Just About Anything (Hardcover)

Since I am looking for ways to promote my small stationery business, I went to hear David Carriere speak at the Lafayette, CA library while he was on his book tour. I found him engaging and filled with practical advice, so I recently bought a copy of PUBLICITY . I was pleased to find that the book is equally useful - and even better, it reads like the author is sitting with me in my studio, giving me the inside scoop. It's the furthest thing from a dry business textbook and it has already given me some great new ideas.

1 of 1 people found the following review helpful:

4.0 out of 5 stars Simple Publicity Steps, December 20, 2010

By 

Melanie Rembrandt "Rembrandt Communications (R)" (Los Angeles, CA) - See all my reviews

This review is from: Publicity: 7 Steps to Publicize Just About Anything (Kindle Edition)

There is so much information about marketing and public relations available

that I'm glad to see David is also providing "7 Steps for Publcity" as shown

at StartupNation.

All the best to the business owners out there doing their own PR. It's a great

way to increase sales fast!

Melanie Rembrandt, author of

"Simple Publicity - How to do your own public relations to boost sales, awareness

credibility fast... without spending a lot of money."

[...]

Simple Publicity: How to Do Your Own Public Relations to Boost Sales Awareness and Credibility Fast... Without Spending A Lot of Money