102 Publicity Tips To Grow a Business or Practice [Paperback]

Ned Steele (Author)

Book Description

Publication Date: March 2004

For business owners and professionals who want to get publicity that gets them business, former newspaperman and PR executive Ned Steele shares his secrets:

--How to get the media paying attention

--How to avoid the "deadly mistakes" most people make when they try for PR

--How to create a story that the media will want

--How your everyday professional knowledge is all you need to get the media calling you

--How publicity and communications can add power to your business development initiative

Editorial Reviews

About the Author

Ned Steele's byline as a journalist has appeared in some of America's largest newspapers. As a publicity strategist, he has guided his clients' words and thoughts onto the pages of such prominent publications as The Wall Street Journal, Business Week, and The New York Times, and on-air over CNN and other major networks. He is a popular speaker and author who informs, illuminates, and entertains audiences on news making, publicity, the media, and journalism. As president of MediaImpact, Ned works with businesspeople, professionals, and entrepreneurs who want to get more publicity-and use it to build business. Ned lives, perhaps not coincidentally, in New York City, a place surrounded by all the media anyone could ever want.

Product Details

• Paperback: 80 pages
• Publisher: Canyon Mountain Publishing (March 2004)
• ISBN-10: 159196444X
• ISBN-13: 978-1591964445
• Product Dimensions: 6.9 x 4.1 x 0.3 inches
• Shipping Weight: 2.4 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #3,723,503 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars This book helped me get results from my publicity efforts!, April 8, 2005

By 

Chuc Barnes "Professional Speaker" (Overland Park, KS) - See all my reviews
(REAL NAME)   

This review is from: 102 Publicity Tips To Grow a Business or Practice (Paperback)

As a small business owner, I've tried just about everything to get publicity for my business. This book taught me the importance of a season plan. Not only that, the 3-point list the book suggests for interviews is so helpful that I keep the book and my newly created checklist right at my desk. Very helpful!

1 of 1 people found the following review helpful:

5.0 out of 5 stars Perfect PR, March 28, 2005

By 

Annette Dubrouillet (Washington, DC) - See all my reviews
(REAL NAME)   

This review is from: 102 Publicity Tips To Grow a Business or Practice (Paperback)

This book has explained so much for me. Before I thought publicity was just for the likes of Paris Hilton, not for a simple entrepreneur like me. Now I get it. And thanks to Ned Steele, I can do it!