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Most Helpful Customer Reviews
3 of 3 people found the following review helpful:
5.0 out of 5 stars
Excellent nuts & bolts guide for the do-it-yourselfer,
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This review is from: How to Publicize High Tech Products and Services (Paperback)
There is certainly an advantage in hiring a good PR firm--very few firms can succeed without it. However, you may be with a small firm that has minimal resources, or you might be part of a discrete business unit that needs better PR but doesn't have corporate support. In either case, you are on your own. Even if you do have the assistance of full-time specialists, having a better understanding of what they do and how they do it will better enable you to choose and direct them.There is nothing profound or novel in this book. It is just good, solid advice on how to promote your firm or your service. It takes a very practical, hands-on approach. How to effectively write an release a press release, how to run a product review (wow, so many young software firms fail at this one!), making the most productive use of a trade show, and holding a press conference. It is all here. I've used and modified several of the worksheets in this book at multiple employers. I strongly recommend this book for Product Marketing Managers, Product Managers, Practice Leaders, speakers, writers, etc. Even if you have formal training in marketing, if you haven't had the opportunity of being mentored, you'll find a lot of helpful material in this book. It is simple, but effective. Good common sense techniques for building awareness of your firm and its products.
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