From Publishers Weekly
Everyone in the publishing industry, and many not, have heard the stories-of authors who spend a year or more writing a book only to see it sink into oblivion when the publisher releases it with no fanfare; of authors left out in the cold when their editors are gone before pub date. Then there are the flip stories: of authors, sometimes self-published, who manage their own publicity campaigns or supplement their publishing house's and sell thousands, maybe tens of thousands, of copies. To avoid the former and promote the latter, Deval (Reckless Appetites), publisher of Hearst Books and former director of publicity for William Morrow, Doubleday, Villard and Book-of-the-Month Club, has written this book, easily the most incisive and expert guide to book publicity ever. Deval covers every conceivable aspect of generating and participating in book publicity, from creating press materials to engaging in a publicity tour, from getting on Oprah to marketing on the Internet, from conducting media interviews to hiring a freelance publicist and much more. And she gives advice that's applicable to both veterans and novices, authors with publishing houses backing them and those who are self-published. Her approach is direct and no-nonsense yet congenial, with the hard information enlivened by scores upon scores of anecdotes (including a most tantalizing section on so-called authors from hell). With all this information, plus an extensive resource section, this is the book for authors who want to expand publicity for their books, and there's not a publishing professional who won't learn something new and useful from it as well.
Copyright 2003 Reed Business Information, Inc.
“Easily the most incisive and expert guide to book publishing ever.”—Publishers Weekly
“Everything your publisher, editor, and publicist will never tell you but you need to know.”—M. J. Rose, co-author of Buzz Your Book
“No-nonsense, take-charge advice.”—Nancy Lindemeyer, founding editor, Victoria magazine
“Essential.”—Ellen Levine, editorial director, Hearst Magazines
“For authors planning to go on the road, I recommend this book highly.”—Sharon Kelly Roth, director, public relations, Books & Co., Dayton
“Valuable advice here for both the first-time author and the seasoned pro.”—Douglas Clegg,co- author of The Hour Before Dark and Buzz Your Book
“A treasure house of essential wisdom for any author seeking to publicize their work.”—Sharon Salzberg, author of Trusting Your Own Deepest Experience and Lovingkindness, the Revolutionary Art of Happiness
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