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Publish and Prosper: Blogging for Your Business 1st Edition

16 customer reviews
ISBN-13: 978-0321395382
ISBN-10: 0321395387
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Editorial Reviews

About the Author

 DL Byron has just completed the development of Boeing's blogs. He is currently working on the next Blog Business Summit and rolling out a network of sponsored blogs. 

Steve Broback is the co-founder of the Blog Business Summit and the i3forum conferences. Steve manages the editorial blogs and which are the center of Avondale's marketing strategy. 


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Product Details

  • Paperback: 200 pages
  • Publisher: New Riders Press; 1 edition (June 11, 2006)
  • Language: English
  • ISBN-10: 0321395387
  • ISBN-13: 978-0321395382
  • Product Dimensions: 7.3 x 0.3 x 8.5 inches
  • Shipping Weight: 12.8 ounces
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #762,436 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

34 of 34 people found the following review helpful By Marcus Connery on June 15, 2006
Format: Paperback
This a great book for anyone thinking about blogging be it for business or just for pleasure. Even if you are just doing a personal blog, the point is you want people to see it, otherwise you could just write in a journal and put it under your pillow. They lay out in very detailed yet understandable terms how to go about getting it set up, what options you have, and where to go do so. Then once set up, the whole point is getting it out there. Thats where this book really shines. Lots of books and articles and yes, even blogs, have been written about how to blog. These guys take it to the next level and explain how to get it out to the masses.

All in all, concise, informative, and easy for people that might not be all that tech savvy. Just what I was looking for.
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16 of 17 people found the following review helpful By Jerry Saperstein HALL OF FAMETOP 1000 REVIEWERVINE VOICE on February 1, 2007
Format: Paperback Verified Purchase
DL Byron and Steve Broback have really done an excellent job in writing this very thorough primer on blogging for business. The book, actually, is more than a mere primer: its breadth is surprising. They've managed to cover virtually every aspect of business blogging in a mere 180 pages. Quite an accomplishment and one the authors can certainly take pride in.

The approach is linear, beginning with an explanation of what a blog is, determining the focus of your business blog, the varieties of blog, design, tools for blogging, writing the blog, getting noticed, monitoring and managing and ending chapter on syndication and other fine points they refer to as "beyond blogging".

What is impressive is how much solid information the authors manage to convey without overwhelming the reader. The writing style is comfortable and spare. They avoid technical language and do a good job of explaining each point.

Overall this is one of the best books on blogging I've seen. It is practical, not theoretical and the authors left dogma and cant at the door. They are clear that blogs are not miraculous but can certainly help a company advance toward its goals.

Well done and a worthwhile read that will serve as a quick reference after you've read it.

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8 of 8 people found the following review helpful By Mobil'Homme on June 19, 2006
Format: Paperback
So many "blogging" books focus on the theory or social impact of blogging, but this is of little help to the business person who wants to find out whether blogging might have import for them.

Likewise, many of the business blogging books and online tutorials make blogging sound like just another marketing gimmick, which it is not.

DL Byron has written a practical guide to blogging for business, which is to say: he not only addresses the nuts and bolts of building business through blogging, but how one can be an authentic member of the blogosphere. This latter is an essential component of success--the blogosphere is incredibly sensitive to B.S.
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5 of 5 people found the following review helpful By L. Jeffrey Zeldman on June 21, 2006
Format: Paperback
In this fast-paced, easy-reading book, Byron and Broback tell everything you need to know to help your business thrive online. Just as importantly, they help you avoid the pitfalls that can turn a business blog into a negative PR fiesta.

Simple, direct, and filled with the wisdom of experience, Publish & Prosper tells how to write to be read, how to design for readers, and how to create the kind of honest, two-way communication that web-savvy readers demand. It's all told with gusto, from a commonsense, can-do perspective.

Even if you don't know much about blogging before reading this book, by the time you finish, you'll join the ranks of the digitally clued-in. More importantly, you'll be able to use what you know to promote your business -- and have a lot of fun doing it!
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11 of 14 people found the following review helpful By Charles Ashbacher HALL OF FAMETOP 500 REVIEWERVINE VOICE on July 24, 2006
Format: Paperback
When used in the context of the Internet, blog is an abbreviation for weblog and refers to an online journal. The most advanced blogs allow readers to contribute to the journal, creating an inline discussion group. Many businesses have found blogs to be a valuable tool in increasing their internal and external communications. Internally, a blog can serve as an online discussion group between employees, where issues can be resolved and decisions made. By doing so online, the participants do not have to leave their offices and can contribute, even though they may be a continent away. The online community of blogs is known collectively as the blogosphere.

Externally, some companies are using blogs to maintain better communications with their customers. However, this is not without risk, in that the solicitation of feedback can lead to a great deal of negative expression. The fact that these negative comments will be there for all to see unnerves some people to the point where they are reluctant to insert their company into the blogosphere.

This book is not technical by any means, written at the level of the manager. It is also not evangelical in any way, the advantages and disadvantages of using blogs are clearly and completely stated. It is by now a cliché, but it is also true that blogging is like everything else. If you take the time and make the appropriate effort, blogging can return substantial rewards. However, if that is not done, it will be a disaster that will explode very quickly. Word travels fast in the blogosphere, which is an advantage if you are doing it right and a severe detriment if you are not.

There are signs that the blogosphere may alter marketing as we now know it.
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