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Publish and Prosper: Blogging for Your Business 1st Edition

4.7 out of 5 stars 15 customer reviews
ISBN-13: 978-0321395382
ISBN-10: 0321395387
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Editorial Reviews

About the Author

 DL Byron has just completed the development of Boeing's blogs. He is currently working on the next Blog Business Summit and rolling out a network of sponsored blogs. 

Steve Broback is the co-founder of the Blog Business Summit and the i3forum conferences. Steve manages the editorial blogs rawformat.com and pixelupdate.com which are the center of Avondale's marketing strategy. 

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Product Details

  • Paperback: 200 pages
  • Publisher: New Riders Press; 1 edition (June 11, 2006)
  • Language: English
  • ISBN-10: 0321395387
  • ISBN-13: 978-0321395382
  • Product Dimensions: 7.3 x 0.3 x 8.5 inches
  • Shipping Weight: 12.8 ounces
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #2,421,683 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Paperback
This a great book for anyone thinking about blogging be it for business or just for pleasure. Even if you are just doing a personal blog, the point is you want people to see it, otherwise you could just write in a journal and put it under your pillow. They lay out in very detailed yet understandable terms how to go about getting it set up, what options you have, and where to go do so. Then once set up, the whole point is getting it out there. Thats where this book really shines. Lots of books and articles and yes, even blogs, have been written about how to blog. These guys take it to the next level and explain how to get it out to the masses.

All in all, concise, informative, and easy for people that might not be all that tech savvy. Just what I was looking for.
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Format: Paperback Verified Purchase
DL Byron and Steve Broback have really done an excellent job in writing this very thorough primer on blogging for business. The book, actually, is more than a mere primer: its breadth is surprising. They've managed to cover virtually every aspect of business blogging in a mere 180 pages. Quite an accomplishment and one the authors can certainly take pride in.

The approach is linear, beginning with an explanation of what a blog is, determining the focus of your business blog, the varieties of blog, design, tools for blogging, writing the blog, getting noticed, monitoring and managing and ending chapter on syndication and other fine points they refer to as "beyond blogging".

What is impressive is how much solid information the authors manage to convey without overwhelming the reader. The writing style is comfortable and spare. They avoid technical language and do a good job of explaining each point.

Overall this is one of the best books on blogging I've seen. It is practical, not theoretical and the authors left dogma and cant at the door. They are clear that blogs are not miraculous but can certainly help a company advance toward its goals.

Well done and a worthwhile read that will serve as a quick reference after you've read it.

Jerry
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Format: Paperback
So many "blogging" books focus on the theory or social impact of blogging, but this is of little help to the business person who wants to find out whether blogging might have import for them.

Likewise, many of the business blogging books and online tutorials make blogging sound like just another marketing gimmick, which it is not.

DL Byron has written a practical guide to blogging for business, which is to say: he not only addresses the nuts and bolts of building business through blogging, but how one can be an authentic member of the blogosphere. This latter is an essential component of success--the blogosphere is incredibly sensitive to B.S.
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Format: Paperback
In this fast-paced, easy-reading book, Byron and Broback tell everything you need to know to help your business thrive online. Just as importantly, they help you avoid the pitfalls that can turn a business blog into a negative PR fiesta.

Simple, direct, and filled with the wisdom of experience, Publish & Prosper tells how to write to be read, how to design for readers, and how to create the kind of honest, two-way communication that web-savvy readers demand. It's all told with gusto, from a commonsense, can-do perspective.

Even if you don't know much about blogging before reading this book, by the time you finish, you'll join the ranks of the digitally clued-in. More importantly, you'll be able to use what you know to promote your business -- and have a lot of fun doing it!
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Format: Paperback
Blogging isn't just for the chatty consumer: not with the appearance of PUBLISH & PROSPER: BLOGGING FOR YOUR BUSINESS. Here it turns into a viable approach for furthering business, coming from business owners who offer real-world techniques and ideas to blog to improve business. Learn how to start such a blog and build momentum and interest to promote a brand, products, or customer relations. The authors have extensive background in the blogging world and in business alike and have put their premises to the test, so this offers realistic ideas already applied to solid business pursuits.

Diane C. Donovan

California Bookwatch
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Format: Paperback Verified Purchase
This book does have a lot of good info, unfortunately the formatting is so mangled in the Kindle edition it's difficult to read. The first indication of that is a mangled Table of Contents, and as you read further you're treated to occasional breaks in the text flow as you move between pages, indicating missing portions of text. Perhaps the most disconcerting error is that the highlighted "sidebars" (and there are a lot of them) are all unreadable. The text flows off the screen, and no amount of changing the font size would allow me to bring enough of the sidebar back on the screen to decipher this information.

I never take the time to write a review (this is my first), but I'm making an exception in this case, because this was not simply a matter of a few formatting errors, but an almost total failure to proof the product. Since the problems start with the Table of Contents, it's pretty obvious that no one bothered to make even a cursory effort at quality control. It appears that the authors (or someone) just dumped the text into some sort of conversion program and never bothered to check the results.

Interestingly enough, before posting this review, I attempted to find the authors' website or blog to report this problem. Guess what? I couldn't find one. That seems a bit strange for authors of a book recommending visibility on the web.

I am not discounting that there is good information in this book, but strongly advise readers against buying it in the Kindle format. Caveat Emptor Kindle Users!
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