Publish and Prosper: Blogging for Your Business (Paperback)

by DL Byron (Author), Steve Broback (Author)
Key Phrases: assessing resources, designing for readers, blog engine, Writing Your Blog, Movable Type, Software System (more...)

Editorial Reviews

Product Description

While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products.

Written from the business person/designer’s perspectives, this book shows how businesses can leverage current, real-world blogging techniques, tools, and platforms to promote and enhance their ventures. The key idea is that the conversation with your market is stronger and more meaningful with a blog. Filled with practical information and a how-to approach, this book provides case studies of companies as large as Boeing or General Motors and as small as Clip-’n-seal. Readers will learn about the types of business blogs, how companies use blogs, how to sell blogs to management and IT, effective blog design, content, and conversation, pitfalls to avoid, how to develop Web presence, and more.

About the Author

 DL Byron has just completed the development of Boeing's blogs. He is currently working on the next Blog Business Summit and rolling out a network of sponsored blogs. 

Steve Broback is the co-founder of the Blog Business Summit and the i3forum conferences. Steve manages the editorial blogs rawformat.com and pixelupdate.com which are the center of Avondale's marketing strategy. 

Product Details

• Paperback: 200 pages
• Publisher: New Riders Press (June 11, 2006)
• Language: English
• ISBN-10: 0321395387
• ISBN-13: 978-0321395382
• Product Dimensions: 8.4 x 7.2 x 0.4 inches
• Shipping Weight: 12.8 ounces (View shipping rates and policies)
• Average Customer Review: 4.9 out of 5 stars See all reviews (13 customer reviews)
• Amazon.com Sales Rank: #174,201 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

22 of 22 people found the following review helpful:

5.0 out of 5 stars Great read for anyone thinking about blogging., June 15, 2006

By	Marcus Connery (Seattle, WA United States) - See all my reviews (REAL NAME)

This a great book for anyone thinking about blogging be it for business or just for pleasure. Even if you are just doing a personal blog, the point is you want people to see it, otherwise you could just write in a journal and put it under your pillow. They lay out in very detailed yet understandable terms how to go about getting it set up, what options you have, and where to go do so. Then once set up, the whole point is getting it out there. Thats where this book really shines. Lots of books and articles and yes, even blogs, have been written about how to blog. These guys take it to the next level and explain how to get it out to the masses.

All in all, concise, informative, and easy for people that might not be all that tech savvy. Just what I was looking for.

11 of 12 people found the following review helpful:

5.0 out of 5 stars One of the best introductory books on blogging available, February 1, 2007

By	Jerry Saperstein (Evanston, IL USA) - See all my reviews (TOP 100 REVIEWER)

DL Byron and Steve Broback have really done an excellent job in writing this very thorough primer on blogging for business. The book, actually, is more than a mere primer: its breadth is surprising. They've managed to cover virtually every aspect of business blogging in a mere 180 pages. Quite an accomplishment and one the authors can certainly take pride in.

The approach is linear, beginning with an explanation of what a blog is, determining the focus of your business blog, the varieties of blog, design, tools for blogging, writing the blog, getting noticed, monitoring and managing and ending chapter on syndication and other fine points they refer to as "beyond blogging".

What is impressive is how much solid information the authors manage to convey without overwhelming the reader. The writing style is comfortable and spare. They avoid technical language and do a good job of explaining each point.

Overall this is one of the best books on blogging I've seen. It is practical, not theoretical and the authors left dogma and cant at the door. They are clear that blogs are not miraculous but can certainly help a company advance toward its goals.

Well done and a worthwhile read that will serve as a quick reference after you've read it.

Jerry

5 of 5 people found the following review helpful:

5.0 out of 5 stars Indispensable, June 19, 2006

By	Mobil'Homme (Denver, CO USA) - See all my reviews

So many "blogging" books focus on the theory or social impact of blogging, but this is of little help to the business person who wants to find out whether blogging might have import for them.

Likewise, many of the business blogging books and online tutorials make blogging sound like just another marketing gimmick, which it is not.

DL Byron has written a practical guide to blogging for business, which is to say: he not only addresses the nuts and bolts of building business through blogging, but how one can be an authentic member of the blogosphere. This latter is an essential component of success--the blogosphere is incredibly sensitive to B.S.