Start reading Write. Publish. Repeat. on your Kindle in under a minute. Don't have a Kindle? Get your Kindle here.

Deliver to your Kindle or other device

Enter a promotion code
or gift card

Try it free

Sample the beginning of this book for free

Deliver to your Kindle or other device

Anybody can read Kindle books—even without a Kindle device—with the FREE Kindle app for smartphones, tablets and computers.
Sorry, this item is not available in
Image not available for
Image not available

To view this video download Flash Player


Write. Publish. Repeat. (The No-Luck-Required Guide to Self-Publishing Success) [Kindle Edition]

Sean Platt , Johnny B. Truant
4.7 out of 5 stars  See all reviews (376 customer reviews)

Print List Price: $15.99
Kindle Price: $5.99
You Save: $10.00 (63%)

If you buy a new print edition of this book (or purchased one in the past), you can buy the Kindle edition for FREE. Print edition purchase must be sold by Amazon. Learn more.


Amazon Price New from Used from
Kindle Edition $5.99  
Paperback $13.93  
Audible Audio Edition, Unabridged $21.95 or Free with Audible 30-day free trial
Big Spring Books
Editors' Picks in Spring Releases
Ready for some fresh reads? Browse our picks for Big Spring Books to please all kinds of readers.

Book Description

Write. Publish. Repeat.

The No-Luck-Required Guide to Publishing

In 2013, Johnny B. Truant and Sean Platt published 1.5 million words and made their full-time livings as indie authors. In Write. Publish. Repeat., they tell you exactly how they did it: how they created over 15 independent franchises across 50+ published works, how they turned their art into a logical, sustainable business, and how any independent author can do the same to build a sustainable, profitable career with their writing.

Write. Publish. Repeat. explains the current self-publishing landscape and covers the truths and myths about what it means to be an indie author now and in the foreseeable future. It explains how to create books your readers will love and will want to return to again and again. Write. Publish. Repeat. details expert methods for building story worlds, characters, and plots, understanding your market (right down to your ideal reader), using the best tools possible to capture your draft, and explains proven best practices for editing. The book also discusses covers, titles, formatting, pricing, and publishing to multiple platforms, plus a bit on getting your books into print (and why that might not be a good idea!). But most importantly, Write. Publish. Repeat. details the psychology-driven marketing plan that Sean and Johnny built to shape their stories into "products" that readers couldn't help but be drawn into -- thus almost automatically generating sales -- and explores ways that smart, business-minded writers can do the same to future-proof their careers.

This book is not a formula with an easy path to follow. It is a guidebook that will help you build a successful indie publishing career, no matter what type of writer you are ... so long as you're the type who's willing to do the work.

˃˃˃ What Indie Authors and Thought Leaders Are Saying:

"Two of the best in the biz... A gem for aspiring authors."

-- Hugh Howey

"I have a pretty popular blog on self-publishing, and I've written a couple of books on the topic myself - meaning I've read a lot on the topic and come across lots of different strategies and approaches to building a loyal audience. For my money, this is the best book on self-publishing out there."

-- David Gaughran

"It's tough to find more honest and straight-forward marketing advice than what you'll get from these indie authors."

-- Jane Friedman, former publisher of Writer's Digest

"The most important book on self-publishing I've ever read. "

-- Karol Gajda

"Consider it the most valuable guide book to publishing success."

-- Jim Kukral, Author Marketing Club

You'll Wish You Could Have Read it Years Ago!

Editorial Reviews

About the Author

Johnny B. Truant is an author, blogger, and podcaster who, like the Ramones, was long denied induction into the Rock and Roll Hall of Fame despite having a large cult following. You can connect with Johnny on Twitter at @JohnnyBTruant, and should send him an email at if the mood strikes you. Sean Platt is speaker, author, and entrepreneur. He is co-founder of Collective Inkwell and Realm & Sands, writes for children under the name Guy Incognito, and has more than his share of nose. You can find Sean at, Follow him on Twitter at @SeanPlatt, or email him at Johnny and Sean, along with David Wright (the guy whose curmudgeonry stance on western research inspired the Unicorn Western series) host two podcasts: the horror/comedy show Better Off Undead and the Self Publishing Podcast. Both podcasts are available on iTunes and the other podcast directories, as well as on Stitcher Radio, and both are for mature audiences only.

Product Details

  • File Size: 1390 KB
  • Print Length: 479 pages
  • Page Numbers Source ISBN: 1629550140
  • Simultaneous Device Usage: Unlimited
  • Publisher: Sterling & Stone (January 1, 2014)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B00H26IFJS
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Enabled
  • Amazon Best Sellers Rank: #9,264 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?

Customer Reviews

Most Helpful Customer Reviews
103 of 108 people found the following review helpful
5.0 out of 5 stars IMO, the best book on self-publishing. December 5, 2013
Format:Kindle Edition
I have a pretty popular blog on self-publishing, and I've written a couple of books on the topic myself - meaning I've read a lot on the topic and come across lots of different strategies and approaches to building a loyal audience. For my money, this is the best book on self-publishing out there.

It doesn't matter if you are a beginner, someone who has published a few books, or have a lot of experience, you will get a huge amount from this book, which is jam-packed with all sorts of useful information. It's like a How To on how to build a publishing empire. I had several lightbulb moments reading this book, and I know you will too.

These guys know what they are talking about, they have published millions of words, self-published to great success, sold a series to Amazon, and built a loyal readership that will follow them anywhere.

And they tell you how to do it too. Do yourself a favor and grab a copy.

EDIT: I received an ARC of this book, but without any agreement to review, let alone give any certain type of review. I receive tons of ARCs all the time and most never even get read, let alone reviewed...
Was this review helpful to you?
37 of 38 people found the following review helpful
Format:Kindle Edition|Verified Purchase
One of the best books on writing ever written. If you are a fan of the Self-Publishing podcast, you will be a fan of this book.

There is no sugarcoating in this book. This is the real deal. It is a simple roadmap to a career as a writer. It is good for authors of both fiction or non-fiction. This book is by 3 guys who know their stuff about self-publishing and are not afraid to share it with you.

Thanks to the authors for a great read.

-Liam Kingman
Comment | 
Was this review helpful to you?
35 of 36 people found the following review helpful
5.0 out of 5 stars Best Book on Self-Publishing that I have ever read. December 4, 2013
Format:Kindle Edition|Verified Purchase
There are a lot of great things I could say about this book. It's funny. It's informative. Rather than going through a bullet point list of its many merits, let me focus on the quality that I enjoyed most.

The best thing about this book, to me, is that it is devoted to teaching you how to think. You won't find screenshots teaching you how to format your files for the different online retailers or step-by-steps walking you through how to fill out a product description. The advice in this book will not only help you today, but years from now. I feel confident saying that because the focus is on how to approach situations. It will show you what type of thinking and the attitude you should as you try to build a career. They will teach you how to CREATE opportunities (they are serious about the 'no luck' part) for yourself.

In this book, Sean, Johnny and Dave advocate a systemic and repeatable approach that takes the guesswork out of being an author. The work ethic and can-do attitude that fills every page appeals to me so much. It's inspirational and motivational. Reading the book really makes you believe that it's possible to approach a writing career as a business person instead of that guy risking everything on a roll of the dice. You don't have to hope and pray that you get lucky. There is a line in the early part of the book that says: "Success comes from hard work and the accumulation of small numbers." That is such an awesome sentence, but more than that, it's an awesome philosophy.

Ultimately, that's what this book is about. It teaches you how to win a lot of small battles that have the cumulative effect of leading you to a life of victory. If you want to learn how to make it as a self-published author, do yourself a favor and buy this book. Read this book and keep it close by so you can read it again.
Comment | 
Was this review helpful to you?
44 of 47 people found the following review helpful
5.0 out of 5 stars A fantastic resource for indie authors December 3, 2013
Format:Kindle Edition|Verified Purchase
Love the Self-Publishing Podcast but wish that you could cut through the 30 minutes of inside jokes, discussions of the corpulent undead, or genre-specific unicorns and get to the useful content? This book is for you!

An honest look at the world of self-publishing that doesn't promise Internet Gold in 48 hours (registered trademark) in exchange for $97. Rather, it offers specific instructions on how to get launched as an indie author when starting from nothing, and an honest appraisal of the work involved. Written by guys who know their trade and have inspired me to make the dream happen.
Was this review helpful to you?
37 of 40 people found the following review helpful
Format:Kindle Edition|Verified Purchase
This book has many positive 5-star reviews based on the excellence of the content which is a synthesis of a lot of the better ideas floating around over the last few years about self-promotion, marketing, and getting noticed on the internet. The authors, to their credit are hard-working writers, and hard working marketers and their effort shows in the considerable volume of work that they have online. They aren't just BS-ing about theory; you can tell they have road-tested their marketing ideas. If I were just evaluating the quality of the content I would give this book 5-stars.

On the other hand, I found the presentation to be painfully chatty and taking a very long time to get to the point. So painful I'd give it 1-star on form. There is an endless section of "prefatory matters" and three author biographies to wade through before you come to any material that might be useful and actionable.

I understand it when Stephen King in "On Writing" (a terrific book) gives a long life history before getting into the terse section of what he learned as a writer. I am willing to read King's biography -- because he's Stephen King -- but the authors here indulge in homey details about wives and work struggles that are completely irrelevant to presenting any strategies that will help a writer produce and sell books.

Possibly the book's long-winded style is derived from podcasts as a natively chatty form but (as noted by some of the other 1-star reviewers) this book could have benefitted tremendously by having an editor cut it down by 70%.

If this had been a print book any publisher would have said: "Hey, guys are you sure you need all this stuff? What about a bit more focus?
Read more ›
Was this review helpful to you?
Most Recent Customer Reviews
4.0 out of 5 stars Detailed System for Writing to Earn
I am very impressed with the detailed descriptions of the system the authors and their partners deploy to propel their careers as profitable writers.
Published 17 hours ago by TC Spear
5.0 out of 5 stars The best book
This is by far the best and most inspirational book in this subject that I have read in a long time. I read it and love it. By it if you want to learn and get better.
Published 1 day ago by Louise Halkjaer
5.0 out of 5 stars excellent writing advice
I preferred it to Stephen King's! Fantastic how to and motivator. Now I need to go write, publish - and repeat!
Published 3 days ago by Robert A. Taylor
4.0 out of 5 stars Basic, but worth reading
The title says it all. And it makes a lot of sense.

Are you selling 2 books a day and want to double your sales? Write and publish another book. Read more
Published 3 days ago by E A Lake
5.0 out of 5 stars Solid explanation of what should be a simple approach.
You see the advice to just keep writing all the time. That's all well and good on it's own, but the advice easily falls by the wayside with lackluster sales and disappointment. Read more
Published 3 days ago by dreamscape
5.0 out of 5 stars Write. Publish. Repeating.
I honestly don't know what I could say that hasn't already been said. Not only is this book a well spring of useful information, it's very insightful and has helped me see that... Read more
Published 3 days ago by Mark Herbert Cole
5.0 out of 5 stars Write, Publish & Repeat...Again and Again.
I really liked this book. It shows there is no magic pill to be taken or shortcut to success.

'i loved this book because it was a no BS book about what it is like! Read more
Published 4 days ago by John P
5.0 out of 5 stars Be honest and work hard
Spoiler title kind of sums up this excellent advice book. I have read countless how to write books, always to recharge my writing battery and in the hope, like that old... Read more
Published 4 days ago by T B Ray
5.0 out of 5 stars The Indie Author's Journey Should Begin With This Book
I started writing my own novel about a year and a half ago. Along the way I've picked up a ton of literature on how to go about the task. Read more
Published 5 days ago by T. Ellery Hodges
5.0 out of 5 stars More on "Publish, Repeat" than writing
This book has a treasure trove on self publishing. It has almost nothing on how to write. Once you have a rough draft it's the go to guide on self publishing. Read more
Published 8 days ago by T. Bennett
Search Customer Reviews
Only search this product's reviews

More About the Authors

Discover books, learn about writers, read author blogs, and more.


Topic From this Discussion
Roll Call of Successful Authors
Hi Garrett: I'm halfway through the book, and have found it to be chock-full of useful information. As a self-publisher since the summer of 2011, some of these techniques I had already figured out. What impresses me the most about the book is the way it cuts through the confusion created by... Read more
Dec 13, 2013 by Patrice M. Fitzgerald |  See all 2 posts
Have something you'd like to share about this product?
Start a new discussion
First post:
Prompts for sign-in

Search Customer Discussions
Search all Amazon discussions

Look for Similar Items by Category