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Write. Publish. Repeat. (The No-Luck-Required Guide to Self-Publishing Success) (The Smarter Artist Book 1) [Kindle Edition]

Sean Platt , Johnny B. Truant , David Wright
4.7 out of 5 stars  See all reviews (544 customer reviews)

Print List Price: $15.99
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Book Description

Writing a novel? Learning indie publishing? This is the self-publishing guide you've been waiting for.

Write. Publish. Repeat is publishing for beginners and experienced writers alike.

In 2013, Johnny B. Truant and Sean Platt published 1.5 million words and made their full-time livings as indie authors. In Write. Publish. Repeat., they tell you exactly how they did it: how they created over 15 independent franchises across six publishing imprints and 100+ published works, how they turned their art into a logical, sustainable business, and how any author interested in indie publishing can do the same to build a sustainable, profitable career with their writing.

Write. Publish. Repeat. explains the current self-publishing landscape and covers the truths and myths about what it means to be an indie author now and in the foreseeable future -- beyond just "how to write a novel" or NaNoWriMo and delving into the brass-tacks realities of indie publishing. It explains how to create books your readers will love and will want to return to again and again. Write. Publish. Repeat. details expert methods for enhancing creativity, building story worlds, characters, and plots, understanding your market (right down to your ideal reader), using the best tools possible to capture your draft, and explains proven best practices for editing. The book also discusses covers, titles, formatting, pricing, and publishing to multiple platforms, plus a bit on getting your books into print (and why that might not be a good idea!). But most importantly, Write. Publish. Repeat. details the psychology-driven marketing plan that Sean and Johnny built to shape their stories into "products" that readers couldn't help but be drawn into -- thus almost automatically generating sales -- and explores ways that smart, business-minded writers can do the same to future-proof their careers.

This book is not a formula with an easy path to follow. It is a guidebook that will help you build a successful indie publishing career, no matter what type of writer you are ... so long as you're the type who's willing to do the work.

˃˃˃ What Indie Authors and Thought Leaders Are Saying:

"Two of the best in the biz... A gem for aspiring authors."

-- Hugh Howey

"I have a pretty popular blog on self-publishing, and I've written a couple of books on the topic myself - meaning I've read a lot on the topic and come across lots of different strategies and approaches to building a loyal audience. For my money, this is the best book on self-publishing out there."

-- David Gaughran

"It's tough to find more honest and straight-forward marketing advice than what you'll get from these indie authors."

-- Jane Friedman, former publisher of Writer's Digest

"The most important book on self-publishing I've ever read. "

-- Karol Gajda

"Consider it the most valuable guide book to publishing success."

-- Jim Kukral, Author Marketing Club

You'll Wish You Could Have Read it Years Ago!

Editorial Reviews

About the Author

Johnny B. Truant is an author, blogger, and podcaster who, like the Ramones, was long denied induction into the Rock and Roll Hall of Fame despite having a large cult following. You can connect with Johnny on Twitter at @JohnnyBTruant, and should send him an email at if the mood strikes you. Sean Platt is speaker, author, and entrepreneur. He is co-founder of Collective Inkwell and Realm & Sands, writes for children under the name Guy Incognito, and has more than his share of nose. You can find Sean at, Follow him on Twitter at @SeanPlatt, or email him at Johnny and Sean, along with David Wright (the guy whose curmudgeonry stance on western research inspired the Unicorn Western series) host two podcasts: the horror/comedy show Better Off Undead and the Self Publishing Podcast. Both podcasts are available on iTunes and the other podcast directories, as well as on Stitcher Radio, and both are for mature audiences only.

Product Details

  • File Size: 1390 KB
  • Print Length: 479 pages
  • Page Numbers Source ISBN: 1629550140
  • Simultaneous Device Usage: Unlimited
  • Publisher: Sterling & Stone (January 1, 2014)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B00H26IFJS
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #28,046 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
127 of 133 people found the following review helpful
5.0 out of 5 stars IMO, the best book on self-publishing. December 5, 2013
Format:Kindle Edition
I have a pretty popular blog on self-publishing, and I've written a couple of books on the topic myself - meaning I've read a lot on the topic and come across lots of different strategies and approaches to building a loyal audience. For my money, this is the best book on self-publishing out there.

It doesn't matter if you are a beginner, someone who has published a few books, or have a lot of experience, you will get a huge amount from this book, which is jam-packed with all sorts of useful information. It's like a How To on how to build a publishing empire. I had several lightbulb moments reading this book, and I know you will too.

These guys know what they are talking about, they have published millions of words, self-published to great success, sold a series to Amazon, and built a loyal readership that will follow them anywhere.

And they tell you how to do it too. Do yourself a favor and grab a copy.

EDIT: I received an ARC of this book, but without any agreement to review, let alone give any certain type of review. I receive tons of ARCs all the time and most never even get read, let alone reviewed...
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48 of 50 people found the following review helpful
5.0 out of 5 stars Best Book on Self-Publishing that I have ever read. December 4, 2013
Format:Kindle Edition|Verified Purchase
There are a lot of great things I could say about this book. It's funny. It's informative. Rather than going through a bullet point list of its many merits, let me focus on the quality that I enjoyed most.

The best thing about this book, to me, is that it is devoted to teaching you how to think. You won't find screenshots teaching you how to format your files for the different online retailers or step-by-steps walking you through how to fill out a product description. The advice in this book will not only help you today, but years from now. I feel confident saying that because the focus is on how to approach situations. It will show you what type of thinking and the attitude you should as you try to build a career. They will teach you how to CREATE opportunities (they are serious about the 'no luck' part) for yourself.

In this book, Sean, Johnny and Dave advocate a systemic and repeatable approach that takes the guesswork out of being an author. The work ethic and can-do attitude that fills every page appeals to me so much. It's inspirational and motivational. Reading the book really makes you believe that it's possible to approach a writing career as a business person instead of that guy risking everything on a roll of the dice. You don't have to hope and pray that you get lucky. There is a line in the early part of the book that says: "Success comes from hard work and the accumulation of small numbers." That is such an awesome sentence, but more than that, it's an awesome philosophy.

Ultimately, that's what this book is about. It teaches you how to win a lot of small battles that have the cumulative effect of leading you to a life of victory. If you want to learn how to make it as a self-published author, do yourself a favor and buy this book. Read this book and keep it close by so you can read it again.
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65 of 70 people found the following review helpful
Format:Kindle Edition|Verified Purchase
This book has many positive 5-star reviews based on the excellence of the content which is a synthesis of a lot of the better ideas floating around over the last few years about self-promotion, marketing, and getting noticed on the internet. The authors, to their credit are hard-working writers, and hard working marketers and their effort shows in the considerable volume of work that they have online. They aren't just BS-ing about theory; you can tell they have road-tested their marketing ideas. If I were just evaluating the quality of the content I would give this book 5-stars.

On the other hand, I found the presentation to be painfully chatty and taking a very long time to get to the point. So painful I'd give it 1-star on form. There is an endless section of "prefatory matters" and three author biographies to wade through before you come to any material that might be useful and actionable.

I understand it when Stephen King in "On Writing" (a terrific book) gives a long life history before getting into the terse section of what he learned as a writer. I am willing to read King's biography -- because he's Stephen King -- but the authors here indulge in homey details about wives and work struggles that are completely irrelevant to presenting any strategies that will help a writer produce and sell books.

Possibly the book's long-winded style is derived from podcasts as a natively chatty form but (as noted by some of the other 1-star reviewers) this book could have benefitted tremendously by having an editor cut it down by 70%.

If this had been a print book any publisher would have said: "Hey, guys are you sure you need all this stuff? What about a bit more focus?
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41 of 43 people found the following review helpful
Format:Kindle Edition|Verified Purchase
One of the best books on writing ever written. If you are a fan of the Self-Publishing podcast, you will be a fan of this book.

There is no sugarcoating in this book. This is the real deal. It is a simple roadmap to a career as a writer. It is good for authors of both fiction or non-fiction. This book is by 3 guys who know their stuff about self-publishing and are not afraid to share it with you.

Thanks to the authors for a great read.

-Liam Kingman
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Most Recent Customer Reviews
1.0 out of 5 stars So Far So Bad.
So far so bad. I really want to like this book. I want to learn from it like (I suppose) the five-star reviewers have. Read more
Published 4 days ago by Voracious Reader
5.0 out of 5 stars Essential for Modern Authors
This book is less about the craft of writing, and more about how to go from a writer to a successful author/publisher. It clearly demonstrates the mindset needed to succeed. Read more
Published 8 days ago by Adam Collings
4.0 out of 5 stars Great advice, but massive word count!
I enjoyed the authors passion for storytelling. And as much as I am sure all writers dream of the big, New York contract, I think we also discover early on the lie behind that... Read more
Published 9 days ago by Sean T. Sullivan
4.0 out of 5 stars Likeable authors who work hard to produce good material
Long winded and a bit scattered but full of inspiration and the authors are very likeable and hardworking. Read more
Published 10 days ago by E. Mills
4.0 out of 5 stars Lots of helpful info
Lots of good tips, aimed at real beginners
Published 10 days ago by CeceliaBird
5.0 out of 5 stars Read. Process. Reread.
I've read quite a few books on Kindle publishing, most of which I've deleted upon completion...or sooner. Not this one. Read more
Published 12 days ago by CH Osborne
5.0 out of 5 stars Excellent read, full of great advice
Excellent read, full of great advice. There is no magic gimmick to making a living self-publishing. You must be prepared to go it the long haul and put in the hard work of... Read more
Published 17 days ago by Adam P.
4.0 out of 5 stars Still need a little bit of Luck....
No self-published author should be without this guide. Navigating the world of self-publishing is confusing enough and you can waste a lot of valuable time weeding through the... Read more
Published 18 days ago by Cathy (Catherine) Helowicz
5.0 out of 5 stars Five Stars
Great information! No-nonsense delivery.
Published 19 days ago by BW
5.0 out of 5 stars The book is full of awesome advice on what to do if you're just...
After teaching high school math for 15 years, I've decided to turn what I see everyday into fiction. I stumbled on these guys as guests on another podcast. Read more
Published 20 days ago by Mark Noldy
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Topic From this Discussion
Roll Call of Successful Authors
Hi Garrett: I'm halfway through the book, and have found it to be chock-full of useful information. As a self-publisher since the summer of 2011, some of these techniques I had already figured out. What impresses me the most about the book is the way it cuts through the confusion created by... Read More
Dec 13, 2013 by Patrice Fitzgerald |  See all 2 posts
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