Awarded 5 out of 5 (excellent) for structure and organization, grammar, and cover design. Phillips offers a fantastic guide for anyone interested in starting a magazine. The book's general information on how magazines work is to the point. It's ideal for busy professionals who don't have all day or the entire weekend to drudge through a boring textbook. I cannot think of anything the author needs to improve content wise.
"If you're thinking about starting your own magazine, you can do it the hard way -- or you can read this book! Lorraine Phillps' plainspoken account of what it takes to create a successful magazine -- including how she did it herself -- will save you time and money. And, thanks to her upbeat attitude and good humor, you'll also have a great time reading and learning how to make your publishing dream come true."
—Jim Barnes, Editor - Independent Publisher
This is a must read for any new magazine publisher. Lorraine does a great job of detailing out a lot of the processes needed to launch a magazine which will save you both time and money.
President of Infoswell Media
"An incredible resource for aspiring or seasoned publishers. From basic business plan insights and typography tips to media kits and web tools, the only manuscript I'll need to publish my first magazine!"
—Craig A. Williams, Donald Trump's Apprentice
"Simple and intelligent, this book is a guide that assembles all aspects of publishing your first magazine."
—Tyler Waylett, Publisher - MagazineLaunch.com
"This book has blazed your trail; the author has been there. Read this book. It is far cheaper than a mistake."
—Dan Poynter, The Self-Publishing Manual
From the Back Cover
Have An Idea For A Magazine But Don't Know Where To Start?
Find out everything I learned about the magazine business that enabled me to go from idea to newsstand on my first attempt. This quick, easy guide is packed with useful information on how to "Publish Your First Magazine," showing you all the steps I took to wind up with not one, not two, but three distribution deals on the table. I'll not only demonstrate my process but also provide you with the documentation I created and used along the way. Now you can learn in a weekend what took me two years to research!
* Magazine business fundamentals
* What you will need to set up shop
* How to brand and design your publication
* How to plan your magazine
* Business start-up costs
* How to set your ad rates and sell ads
* Great sources for content and photography
* Why you need a web site and what it should contain
* How to find, select, and work with a printer
* The importance of distribution
* And much, much more
Find a comprehensive appendix filled with hundreds of resources and links to web sites that help answer your start-up questions, as well as an extensive glossary of publishing terms so you can immediately start communicating like a pro!