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Publish Your First Magazine: A Practical Guide For Wannabe Publishers [Kindle Edition]

Lorraine Phillips
4.7 out of 5 stars  See all reviews (17 customer reviews)

Print List Price: $19.95
Kindle Price: $9.99
You Save: $9.96 (50%)

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Book Description

Lorraine Phillips, former publisher of SisterPower magazine, went from idea to newsstand after landing three distribution deals on the very first attempt; and has now created a practical guide for potential publishers that demonstrates her process and provides details on exactly how she did it. With a conversational tone to put newcomers at ease, the book covers such topics as magazine business fundamentals, how to brand and design a publication, how to plan a magazine, business start-up costs, why a web site is needed and what it should contain, where to find great sources for content and imagery, how to work with printers, the importance of distribution, and the legalities of publishing. Phillips provides examples of the actual documents she created and used (e.g., production schedule, media kit, letter to distributors), which can be easily adapted by readers for their own particular publishing needs. In addition, there is a comprehensive appendix filled with hundreds of resources and links to web sites that help answer start-up questions, as well as an extensive glossary of publishing terms that allows even fledgling magazine publishers to communicate like pros. For more information on "Publish Your First Magazine: A Practical Guide for Wannabe Publishers," visit

Editorial Reviews


Awarded 5 out of 5 (excellent) for structure and organization, grammar, and cover design. Phillips offers a fantastic guide for anyone interested in starting a magazine. The book's general information on how magazines work is to the point. It's ideal for busy professionals who don't have all day or the entire weekend to drudge through a boring textbook. I cannot think of anything the author needs to improve content wise.
Writer's Digest

"If you're thinking about starting your own magazine, you can do it the hard way -- or you can read this book! Lorraine Phillps' plainspoken account of what it takes to create a successful magazine -- including how she did it herself -- will save you time and money. And, thanks to her upbeat attitude and good humor, you'll also have a great time reading and learning how to make your publishing dream come true."
Jim Barnes, Editor - Independent Publisher

This is a must read for any new magazine publisher. Lorraine does a great job of detailing out a lot of the processes needed to launch a magazine which will save you both time and money.
Mark Loeffler, 
President of Infoswell Media

"An incredible resource for aspiring or seasoned publishers. From basic business plan insights and typography tips to media kits and web tools, the only manuscript I'll need to publish my first magazine!"
Craig A. Williams, Donald Trump's Apprentice

"Simple and intelligent, this book is a guide that assembles all aspects of publishing your first magazine."
Tyler Waylett, Publisher -

"This book has blazed your trail; the author has been there. Read this book. It is far cheaper than a mistake."
Dan Poynter, The Self-Publishing Manual

From the Back Cover

Have An Idea For A Magazine But Don't Know Where To Start?

Find out everything I learned about the magazine business that enabled me to go from idea to newsstand on my first attempt. This quick, easy guide is packed with useful information on how to "Publish Your First Magazine," showing you all the steps I took to wind up with not one, not two, but three distribution deals on the table. I'll not only demonstrate my process but also provide you with the documentation I created and used along the way. Now you can learn in a weekend what took me two years to research!

You'll learn:

* Magazine business fundamentals

* What you will need to set up shop

* How to brand and design your publication

* How to plan your magazine

* Business start-up costs

* How to set your ad rates and sell ads

* Great sources for content and photography

* Why you need a web site and what it should contain

* How to find, select, and work with a printer

* The importance of distribution

* And much, much more

Find a comprehensive appendix filled with hundreds of resources and links to web sites that help answer your start-up questions, as well as an extensive glossary of publishing terms so you can immediately start communicating like a pro!

Product Details

  • File Size: 1785 KB
  • Print Length: 216 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: 360 Books, LLC (June 1, 2009)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B0066CPXRG
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #431,118 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
3 of 3 people found the following review helpful
By KE1
Format:Paperback|Verified Purchase
This is a great book. Lorraine give really good advice for those wanting to step by step look at what it really takes to start up in the publishing industry. She alleviates the new publisher from having to do all the research. It's all done for you. She even gives leading industry contacts for associations, printers, distributers , you name it. She even tell you how you deal with them.
Again it's all done for you.

She gives the do's and don'ts for media kits and website design:All which is really helpful when trying to draw revenue from every stream imaginable.

She breaks down every aspect of the the industry to a T. That way you know what you're getting into before you jump in the water.

I highly recommend this book to any new publisher, an existing publisher or one looking to learn to the industry before making a final decision.

Lorraine's website is great too as she response to your questions with answers.

For more information go to […]

Buy this book :-) or you'll be sorry
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3 of 3 people found the following review helpful
Review by William Cory, Author: Maybe You Should Write A Magazine!: Complete Guide: How to Write, Lay Out, Publish and Profit from Regional Special-Interest Magazines

Like most books on magazine publishing, written as they are by people experienced in traditional magazine publishing, this one excellently describes the establishment of a publishing business, complete with editorial, graphics, advertising staffs or individuals. It is detailed and highly informative.

My own publishing experience, not as involved with more frequent publications, has been in annual magazine-type publications for regional markets. I've always done the editorial and design parts of the process myself. An independent sales representative and web-offset printer (for production of glossy, full-color printing) have been my only associates. I've used my own Mac computers and off-the-shelf software (Adobe(tm) InDesign® and Photoshop®), and all work was done in a home office. Since starting out in 1990, I've never had a year that wasn't profitable.

I provide that information only to demonstrate that I know something about print publishing, and to highlight the fact that for frequent publishing schedules and standard magazine distribution, the book being reviewed here is more than adequate--actually, excellent.

If your dream is to publish a quarterly or more frequent publication, however, the book being reviewed here is an excellent guide. I have purchased and used this book myself to prepare for a semi-monthly statewide magazine I am currently working toward in Colorado. My new magazine project will require the detailed procedural information for publishing and distribution through regular "magazine rack" channels, and that information, along with a lot of other great info for frequent magazine publishing, is contained in this book. You won't regret buying it!
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3 of 4 people found the following review helpful
Format:Kindle Edition
You may see people gripe about books like these, saying the book doesn't cover this or that, or is too 'basic' or such. Truth is, there are SO many variables and unique situations you will encounter when starting any business, and magazine publishing is a weird animal. Ms. Phillips does a fine job putting her years of experience -- *her* experiences -- into a book that is a nice addition to a magazine start-up's go-to library.

If you can, do GET THE PRINT EDITION. The Kindle e-book version renders and flows HORRIBLY, and the few diagrams and images are too small to see. Whoever did the conversion screwed this up royally -- Ms. Phillips deserves better.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Content Dense December 9, 2010
Format:Paperback|Verified Purchase
This one of the best purchases I've had thus far for magazine "how-to." Besides the plain spoken advice, the Resources and Links chapter alone makes this a worthwhile purchase. Author gives a lot of practical and visual explanation on how to manage content, which for me, is most important of all.
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In "Publish Your First Magazine: A Practical Guide For Wannabe Publishers", author Lorraine Phillips draws upon her many years of experience and expertise as the former publisher of the magazine 'SisterPower' to provide other aspiring magazine publishers with a comprehensive, step-by-step guide to magazine publication. "Publish Your First Magazine" intelligibly lays out all of the fundamental basics of publishing a magazine from setting it up, to design and branding, to advertisement rates and selling ads, to layout and content, to setting up a web site for the magazine, to recruiting and working with a printer, to magazine distribution, and more. As a kind of comprehensive workshop in a single 'user friendly' volume, "Publish Your First Magazine" is an absolutely essential instructional reference and guide for everyone and anyone contemplating producing a magazine in today's highly volatile and competitive marketplace.
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5.0 out of 5 stars Excellent guide to publishing your first magazine February 13, 2014
Format:Paperback|Verified Purchase
For someone like me with no publishing experience whatsoever and, up until a year ago, never had a thought about publishing my own magazine, this book was a godsend. It provides a thorough review about what you need to know to start a magazine in a simple and easy to read format. The resources are excellent. The greatest testament I can give to Lorraine Phillips is that as a result of reading her books, I'll be launching my own magazine next month ([...]). If you're looking to start a magazine and don't know where to start, look no further and pick up this book.
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Most Recent Customer Reviews
3.0 out of 5 stars Three Stars
Writer needs to do a updated version of this book!!!
Published 1 month ago by carlos bowen
5.0 out of 5 stars Five Stars
Great Ideas.
Published 4 months ago by partner for youth vision
5.0 out of 5 stars Worth more than the cost!
I would recommend Lorraine Phillips' book to anyone interested in publishing a newsstand magazine. She has really explained owning a publishing company from A to Z in detail. Read more
Published 7 months ago by Denise
4.0 out of 5 stars Really good details !!
The author give the reader a great amount of details, about the publishing world.

This book has guide me step by step on the things that has to be done, in order to get... Read more
Published 10 months ago by Augusto Sencion Jr.
5.0 out of 5 stars First-rate Information
This short, but jammed-packed book covers just about every aspect to publishing your first magazine. Read more
Published 10 months ago by Dann R. Lemerand
5.0 out of 5 stars Very resourceful
This book helped guide me onto the correct path. I'd recommend it to any person wanting to start, or in the beginning stages of their magazine.
Published 15 months ago by Ashley O.
5.0 out of 5 stars This magazine book is a fabulous template for the would be publisher
The author provides a succinct, but comprehensive review of all you need to do to start a magazine. She covers everything and explains the options and, if she has a preference,... Read more
Published 17 months ago by Amazon Customer
5.0 out of 5 stars Exceptional Book
This book is an exceptional read. This book is wonderfully written and is simple enough to understand even if you do not have any previous knowledge in the publication industry. Read more
Published on June 5, 2012 by Tony Chen
5.0 out of 5 stars Everything you need to start your own magazine
I started my own magazine using the tips, tricks and guides withing this book. The title really does say it all and with this book you can Publish Your First Magazine. Read more
Published on May 10, 2012 by Stick and String
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More About the Author

Lorraine Phillips holds an MBA in business administration, a BS in computer science and an AA in graphic design. She is a creative information technology professional with over twelve years experience in designing, developing and publishing print, internet and digital projects. After serving as editorial director of "SisterPower Online" for nine years, she then launched "SisterPower Magazine" and was able to go directly from idea to newsstand after landing three distribution deals on the very first attempt. Lorraine currently functions as a freelance web developer and designer. For more, you can visit


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