Publishing Intellectual Capital: Getting Your Business Into Print [Textbook Binding]

James W. Cortada (Author)

Book Description

Publication Date: March 15, 1999

Whether you want to promote your business, your career, or both, there's no better way than to get published. And the world's full of book, magazine and journal publishers who can share your wisdom with the world. But where do you start? What do publishers want? How can you make a profit at it? Publishing Intellectual Capital: Getting Your Business Into Print is the first complete businessperson's guide to getting the word out. You'll learn when it makes sense to publish your ideas -- and how to establish the expert credentials publishers are looking for. Compare several leading types of business publications -- articles, white papers, monographs, books, electronic publications, and more -- to decide which most effectively serve your needs. Learn the publishing industry's key "rules of the road" -- how to select topics, organize your material, find a publisher, and sign a contract that protects your interests. Discover proven techniques for maximizing sales and leveraging your publications to support your corporate and personal goals. There's also a full chapter on succeeding with in-house "corporate publishing." This concise book is based on the author's 20 years of experience in publishing -- and teaching others how to get published. It's sorely needed -- and immensely useful.

Editorial Reviews

From the Back Cover

The complete businessperson's guide to getting published!

Position yourself as a knowledge leader!

Everything you need to know to get your intellectual capital published-and profit from it.

About the Author

James W. Cortada has published over 35 books, with many of the world's leading publishers worldwide. He has acted as a publisher's manuscript reviewer; served on editorial boards for leading academic and business-oriented publications; and trained and mentored business writers at IBM for more than 20 years. Recently, he designed and launched a publishing strategy for the IBM Consulting Group.

Product Details

• Textbook Binding: 228 pages
• Publisher: Prentice Hall PTR; 1st edition (March 15, 1999)
• Language: English
• ISBN-10: 0130214388
• ISBN-13: 978-0130214386
• Product Dimensions: 9.1 x 6.2 x 0.9 inches
• Shipping Weight: 1.2 pounds
• Amazon Best Sellers Rank: #6,933,868 in Books (See Top 100 in Books)

More About the Author

I was trained as an historian with a Ph.D. in modern history, but have spent nearly 40 years at IBM in sales and consulting and am the author of a dozen books on European history and two dozen on the history of information technologies and another dozen on business management. My interests are largely around the role of information in moder societies: use, managemnt, and history. I am currently writing a global history of how computing spread around the world so fast and am publishing a book on how historians think with a lot of my experiences, called Hunting for History. I just did a book on the role of information as THE thing businesses do, make, and worry about, called Information and the Modern Corporation. It was a lot of fun to write and is intended for everyone.