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Publishing to Niche Markets [Paperback]

Gordon Burgett (Author)
4.0 out of 5 stars  See all reviews (1 customer review)


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Book Description

June 1, 1995
Would a cool $50,000 profit from your first book come in handy? Then double that again? Read on...

Niche publishing is the future of self-publishing. It is the INTERNET of the book world. It opens the markets, profits, and accessibility of readers to anybody with vital information, a computer, an editor, some starter cash, and knowledge of the process this book explains.

Publishing To Niche Markets shows how to:

* find eager buyers before you write a word

* gather information and write your book

* find a need those buyers will pay to meet

* produce your book....or have it produced

* customize your book to meet that need

* promote and sell your book

* test potential profits before investing

* expand your book's contents into more books and more profits

A publishing revolution is afoot. Until now, New York, Boston, and Chicago have been the print Mecca's. In five years, most of the books will come from places like Keokuk, Orcutt, and Old Mill.

The difference is the computer and sale by mail (regular and e-). There are 100,000 publishers now. That will reach 200,000 by 2010. Almost all of them will be niche publishers, working out of their homes, selling specific need-meeting information to recipients known before the word is passed.

Publishing To Niche Markets contains the password and codes for joining the revolution. It defines TCE and the three "Ps" of publishing through a straightforward 14-step process and an example. It shows why no form of publishing entails less risk or reaps more profit.

Originally released as Self-Publishing To Tightly-Targeted Markets, this updated and revised edition keeps pace with the lightening changes in the information dissemination world.

It's simple. If your book contains how-to information that meets the need of a specific market, you want to earn many times more than a standard publisher would pay by royalty, and you want a fat profit plus equity, buy this book, read it, and get going!


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Editorial Reviews

Review

"Gordon Burgett's three 'niche' writing books are a roadmap for how to use your ability to write to make money." -- Wally Bock's

From the Back Cover

PUBLISHING / MARKETING / REFERENCE

Publishing To Niche Markets is more than the brightest, most profitable light in the publishing future, it's here, now. It's why the number of U.S. publishers is doubling every decade, and how every person with a dream can create or buy vitally needed information for a specific target market, produce their own camera-ready copy, directly sell the resulting book, earn at least $50,000 profit, then double it--and maybe double it again!

On these pages, Gordon Burgett introduces the TCE concept key to successful niche publishing, explains the process, and develops an example that is easily modified to meet virtually any publishing need. Publishing To Niche Markets--the updated, revised, and retitled edition of Burgett's 1989 top seller, Self-Publishing To Tightly-Targeted Markets--shows how to choose a target market, then a surefire topic. How to research and write, customize the text, test its marketability, produce a book, and properly promote it. And how to double the income by selling the same, or closely related, information by more books or other, compatible means.


Product Details

  • Paperback: 200 pages
  • Publisher: Communication Unlimited; Rev Upd edition (June 1, 1995)
  • Language: English
  • ISBN-10: 0910167273
  • ISBN-13: 978-0910167277
  • Product Dimensions: 8.8 x 6 x 0.5 inches
  • Shipping Weight: 12 ounces
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #2,589,907 in Books (See Top 100 in Books)

More About the Author

Gordon Burgett currently speaks nationwide about his three arenas of specialization: "How to Get Your Book Published Free in Minutes and Marketed Worldwide in Days," "Niche Publishing: Publish Profitably Every Time," and "Empire Building by Writing and Speaking," offering keynotes, break-out sessions, and workshops at conventions, retreats, and colleges or universities. (See www.gordonburgett.com; for seminar descriptions, please see www.gordonburgett.com/seminars.htm.)

In late 2010, Gordon published "How to Get Your Book Published Free in Minutes and Marketed Worldwide in Days." In bound and/or digital format, it is available from Gordon, Amazon.com, lulu.com, lightningsource.com, createspace.com, smashwords.com, and as a Kindle book. (See www.ancillarypublishing.com.) He then published a how-to example of that book's thesis in "How to Create a High School Graduation Book."

Burgett has also published 1,700+ articles and 40 books, plus offered over 2,000 professional spoken presentations, mostly to associations and conventions and through university extension programs. During that time he has appeared extensively on radio and TV, as a guest author and a publishing specialist. Burgett is a long-standing member of the National Speakers Association, the American Society of Authors and Journalists, and the Independent Book Publishers Association and has produced 26 audio CD and cassette programs. His published books also include How to Sell 75% of Your Freelance Writing, the Travel Writer's Guide, Speaking for Money (with Mike Frank), Sell and Resell Your Magazine Articles (for Writer's Digest Books), Treasure and Scavenger Hunts, Life After Dentistry (with Dr. Jay Hislop), Standard Marketing Procedures for Dentists, The Writer's Guide to Query and Cover Letters, Standard Marketing Procedures for All Dentists (with Reece Franklin), Ten Sales from One Article Idea, and The Query Book. (See www.gordonburgett.com for specifics about each book or product.)

Four of Burgett's books have been Writer's Digest Book Club top choices: Sell and Resell Your Magazine Articles, The Travel Writer's Guide, The Writer's Guide to Query and Cover Letters, and How to Sell More Than 75% of Your Freelance Writing.

Gordon has owned and directed a publishing company, Communication Unlimited, since 1981. It originally specialized in (and continues to offer) books, reports, and cassettes about writing, empire-building, and niche publishing. In 1995, his company merged with Marsha Freeman's Team Systems and created Dental Communication Unlimited and Medical Communication Unlimited, to begin a series of standard operating procedures manuals (and other, related office operations products) for health care professionals. In 2007, Gordon sold Dental Communication Unlimited to Marsha. (See www.sops.com.) For the past five years its education imprint has published key education books for superintendents, principals, and K-12 teachers, including What Every Superintendent and Principal Needs to Know, Teachers Change Lives 24/7, The Perfect School, and Finding Middle Ground in K-12 Education: Balancing Best Practices and the Law. (See www.superintendents-and-principals.com.)

Burgett earned four academic degrees: B.A., University of Illinois, Champaign-Urbana (Latin American Studies), M.A., University of Wisconsin, Madison (Luso-Brazilian Studies), M.F.T., Thunderbird Graduate School (Foreign Trade), and an M.A., Northern Illinois University (History). He was twice a university dean, taught Portuguese and history, created a city recreation program in Illinois, directed CARE (and Peace Corps) programs in Colombia and Ecuador (including the Land Directorship of the HOPE ship medical/dental program in Guayaquil), twice studied in Brazil, played professional baseball, and led a gold hunt up the Paushi Yaco (Upper Amazon) River in Ecuador.

He survived to write newsletters, articles, and books. See the newsletter at www.gordonburgett.com/nl.htm. He also has a blog at www.blog.gordonburgett.com.


 

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4.0 out of 5 stars a surprise, June 18, 2008
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Of course premises are open to debate. Read the first page
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book production costs, standard publisher, selling your book, working question, mailing house, targeted market, secondary questions, secondary school principals, purpose statement
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Buildings Bulge, Fascinating Future While the Teachers Teach, Forthcoming Books, Kids Bloom, Santa Maria, United States, Writer's Market, Bassman-Willer Press, Library of Congress, Periodical Literature, Reader's Guide, American Association of School Administrators, The Yellow Pages
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