LEARN WHY YOU NEVER NEED TO GO "OUT OF PRINT" AGAIN If you want to stay competitive, you have to reach beyond the barriers of format and country. Publishing Without Boundaries: How to Think, Work, and Win in the Global Marketplace provides a road map to the essential aspects of international publishing, from developing content that can be easily adapted to other cultures to establishing relationships and negotiating licensing and co-publishing contracts. In his new book, Michael N. Ross applies principles from both the consumer and educational publishing arenas to explore publishing's sea change. Featuring a discussion on the emergence of digital publishing, this primer on the new era of publishing explores the challenges and opportunities provided by technology and how you can extend the life span of your publications.
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0 of 1 people found the following review helpful:
5.0 out of 5 stars
Very highly recommended and instructive reading,
By Midwest Book Review (Oregon, WI USA) - See all my reviews
This review is from: Publishing Without Boundaries: How to Think, Work, and Win in the Global Marketplace (Paperback)
Very highly recommended and instructive reading, "Publishing Without Boundaries: How To Think, work, And Win In The Global Marketplace" by Michael N. Ross (Senior Vice President, Corporate Development, Encyclopedia Britannica Inc.) focuses upon the impact digital publishing has had on the publishing industry, how to work with international publishers, and how American publishers can maximize development efforts. "Publishing Without Boundaries" is designed to teach publishers how to adapt what they do to other cultures and media for the purpose of establishing relationships, negotiating licensing, and developing co-publishing contracts. Of particular importance to educational publishers, "Publishing Without Borders" has a great deal of relevance and value for American trade publishers, niche publishers, independent publishers, and self-published authors seeking to expand their markets into other countries.
0 of 1 people found the following review helpful:
5.0 out of 5 stars
SECRETS OF SELLING IN THE GLOBAL MARKETPLACE,
This review is from: Publishing Without Boundaries: How to Think, Work, and Win in the Global Marketplace (Paperback)
If information is power, "Publishing Without Boundaries" is turbo-charged. This book is a must-have road map for all publishers. The book will entice you, encourage you, inspire you and guide you through the perils and pitfalls of global business. It is based on business as it happens and not on theoretical or hypothetical situations. Ross comes across as proactive, not reactive. It is clear that he enjoys the hunt and has, time and time again, emerged victorious.
Richard C. Levy Washington, D.C.
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Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
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licensing content, international book fairs, digital publishing, minimum guarantees, term sheet Key Phrases - Capitalized Phrases (CAPs): (learn more)
North America, Bruzzone Publisher, Grant Managing Director, Gutmann Gutmann, Harry Potter, Lamp of Learning Series, Value Chain International, Warner Bros New!
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
licensing content, international book fairs, digital publishing, minimum guarantees, term sheet Key Phrases - Capitalized Phrases (CAPs): (learn more)
North America, Bruzzone Publisher, Grant Managing Director, Gutmann Gutmann, Harry Potter, Lamp of Learning Series, Value Chain International, Warner Bros New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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