If you are business owner, coach, author, or speaker, writing a book is the best way to demonstrate your expertise. Getting a traditional book-publishing contract is difficult and time-consuming, so many people opt to self-publish. If you’re new to publishing, the process can seem complex. Publishize details a cost-effective method to quickly self-publish a book. In Publishize, you will find information on all the ins and outs of print-on-demand printing (without the subsidy press stigma) and get an overview of the latest online book marketing methods. The information in Publishize will help you find the time to write a book and run your business at the same time; deal with the often misleading and confusing terms surrounding print-on-demand printing and "self-publishing" companies; devise a mouthwatering book title that "hooks" exactly the right readers; and understand layout and design issues, so you end up with a professional book. Publishize also includes online marketing information, such as the six key elements of a book Web site and an overview of the latest methods for marketing books on the Web. Publishize explains everything from social media marketing to podcasting and video book trailers. Unlike most publishing books, Publishize focuses on the publishing industry from the business owner's perspective. With a focus on earning more profits and smart outsourcing, this book is a hands-on guidebook for entrepreneurs who want to add a new revenue stream to their business.
Susan Daffron is the president of Logical Expressions, Inc., a book and software publishing company in Sandpoint, Idaho.
She has authored 12 books and has a unique perspective on the ever-changing print-on-demand and book publishing industries, with a background in writing, editing, graphic design, and Web site development. She has been in publishing since 1988.
A recognized editorial and self-publishing expert, Susan is the award-winning author of:
* Funds to the Rescue: 101 Fundraising Ideas for Humane and Animal Rescue Groups (ISBN: 978-0-9749245-9-5; LCCN: 2009905962)
* Publishize: How to Quickly and Affordably Self-Publish a Book That Promotes Your Expertise (ISBN: 978-0-9749245-8-8; LCCN-2008910208)
* Web Business Success: The Entrepreneur's Guide to Web Sites that Work - coauthor with James H. Byrd (ISBN: 978-0-9749245-0-2; LCCN-2006909228)
* VeganSuccess: Scrumptious, Healthy Vegan Recipes for Busy People - coauthor with James H. Byrd (ISBN: 978-0-9749245-1-9; LCCN-2006907834)
* Happy Hound: Develop a Great Relationship with Your Adopted Dog or Puppy (ISBN: 978-0-9749245-2-6; LCCN-2006909898)
* Happy Tabby: Develop a Great Relationship with Your Adopted Cat or Kitten (ISBN: 978-0-9749245-3-3; LCCN-2007906436)
* Logical Tips for Mastering Your Computer: Quick Shortcuts, Tips, Tricks, and Techniques to Help You Use Your Computer More Effectively (ISBN:978-0-9749245-5-7, LCCN:2007909558)
* Logical Tips for Mastering Microsoft Office: Quick Shortcuts, Tips, Tricks, and Techniques to Help You Use Microsoft Office More Effectively (ISBN:978-0-9749245-6-4, LCCN:2007909559)
* Logical Tips for Mastering Microsoft Windows: Quick Shortcuts, Tips, Tricks, and Techniques to Help You Use Microsoft Windows More Effectively (ISBN:978-0-9749245-7-1, LCCN:2007909560)
* How to Use PowerPoint 2000 (ISBN: 978-0672315299)
* Microsoft Office Expert Solutions - contributing author - wrote the chapters on Microsoft Word (ISBN: 978-0789703910)
In addition to her books, Susan has written more than 70 national magazine articles, 200 newspaper articles, about 1,200 online articles, and an online software training course.
Susan is also the President and Founder of the National Association of Pet Rescue Professionals (NAPRP) an association that offers tools and information to help people working in humane organizations save more lives. After adopting her pets, Susan became interested in pet care and humane issues.
She is the president of the Small Publishers Artists and Writers Network (spawn.org) which is a nonprofit association that offers resources and information for people working in publishing.
In addition to her writing experience, Susan has more than 15 years of experience as a writer, editor, and designer of magazines, newsletters, books and other book-length documents such as users guides and manuals. She was awarded the Most Valuable Professional designation from Microsoft in 1996 for her expertise in working with long documents in Microsoft Word.
Susan is the co-creator of a writing and creativity program called IdeaWeaver, publishes a publishing newsletter called Publishize, and organizes the annual Self-Publishers Online Conference.
