From Publishers Weekly
According to Siegel (Futurize Your Enterprise
), the semantic web, a more standardized version of today's Web where our data will be so precisely parsed as to make logical conclusions possible, will enable our online information to be stored in a personal online locker from birth, keeping all vital information such as addresses automatically updated and vastly streamlining how we do business. He posits that the semantic web will morph our current push oriented strategy, in which providers push products and services, to an individually customized pull economy. Using bowling as an example, Siegel explains that in the past, a bowler scored every game by hand; in the mid-1980s, many bowling alleys moved to pin-setting machines tied to computers that automatically calculated and displayed scores (pushing); in the future, he predicts, a bowler will enter any venue, bowl (possibly against players in other venues worldwide) and all the data will be collected and housed in a personal online locker along with statistics of past games (pulling). This thought-provoking read is sure to spark ideas about what it will take to succeed in tomorrow's marketplace. (Dec.)
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Siegel was an early proponent of the Internet and started blogging in 1994, before the term was invented. He built some of the first Web sites and has been writing and lecturing about the Web since 1997. Always ahead of the curve, Siegel envisions the future of “smart computing” which will unfold over the next 10 years, where your data “follows you around” and is accessible from anywhere through the Web, predicting that hardware and operating systems will become obsolete as the Web itself becomes the computer. We’re already seeing a move in this direction with cell-phone data and the introduction of the Netbook; “smart chips” embedded in products now allow for more efficient tracking from manufacturing to distribution and retail. Next, these smart chips will be able to relay data to customers and repair facilities about part numbers, manufacturing date of the product, and much more. Some of the trends Siegel portends have a bit of a “future shock” quality to them, but he seems to want to shrug off the anxieties and focus instead on the possibilities. --David Siegfried