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This digital document is an article from Chief Executive (U.S.), published by Chief Executive Publishing on September 1, 1999. The length of the article is 1331 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Christie Hefner was named Playboy Enterprises chairman, president and CEO in 1982 at the age of 29. Despite her tender age and lack of CEO experience, Hefner was able to turnaround her family's flailing business, reaching profits of $4.3 million in 1998 after successive losses since 1982. She successfully revitalized the business by introducing ancillary business, including adult-oriented cable television and pay-per-view programming, and a catalog division offering videos, compact discs and lingerie. She also shaped up the groping operations of Playboy casinos and nightclubs. Furthermore, Hefner ventured into other growth areas such as the development of the Internet site Playboy.com that is expected to improve the Playboy Magazine's circulation.
Citation Details
Title: Pulling rabbits out of hats.(Playboy Enterprises Chairman, President and CEO Christie Hefner)
Author: Jennifer Pellet
Publication: Chief Executive (U.S.) (Magazine/Journal)
Date: September 1, 1999
Publisher: Chief Executive Publishing
Issue: 147 Page: 22(2)
Distributed by Thomson Gale
From the supplier: Christie Hefner was named Playboy Enterprises chairman, president and CEO in 1982 at the age of 29. Despite her tender age and lack of CEO experience, Hefner was able to turnaround her family's flailing business, reaching profits of $4.3 million in 1998 after successive losses since 1982. She successfully revitalized the business by introducing ancillary business, including adult-oriented cable television and pay-per-view programming, and a catalog division offering videos, compact discs and lingerie. She also shaped up the groping operations of Playboy casinos and nightclubs. Furthermore, Hefner ventured into other growth areas such as the development of the Internet site Playboy.com that is expected to improve the Playboy Magazine's circulation.
Citation Details
Title: Pulling rabbits out of hats.(Playboy Enterprises Chairman, President and CEO Christie Hefner)
Author: Jennifer Pellet
Publication: Chief Executive (U.S.) (Magazine/Journal)
Date: September 1, 1999
Publisher: Chief Executive Publishing
Issue: 147 Page: 22(2)
Distributed by Thomson Gale
