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Punk Marketing: Get Off Your Ass and Join the Revolution Hardcover – February 27, 2007


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Product Details

  • Hardcover: 256 pages
  • Publisher: HarperBusiness; First Edition edition (February 27, 2007)
  • Language: English
  • ISBN-10: 0061151106
  • ISBN-13: 978-0061151101
  • Product Dimensions: 9.4 x 7.6 x 0.9 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (31 customer reviews)
  • Amazon Best Sellers Rank: #1,764,520 in Books (See Top 100 in Books)

Editorial Reviews

From Publishers Weekly

TV co-host Laermer (of TLC's Taking Care of Business) and agency alum Simmons (formerly of Crispin Porter + Bogusky) combine their considerable experience and wit to jolt readers into a new understanding of marketing's ever-changing arena. The premise-and the promise-of their approach to marketing is likely a familiar one: power is shifting from corporation to consumer, meaning that "a brand is formed in the eye of the beholder-the consumer-and is not the property of the marketer." As such, old-fashioned truisms like "any publicity is good publicity" have been subsumed by a new paradigm: "mediocre marketing does more harm than doing nothing." Blunt, fair, fearless and outrageous-just like the marketing style they espouse-Laermer and Simmons explicate the marketing methods of the future in a tour of blogs, lingo, games, the "real simple" concept and the new standards of cyber-socializing. Techniques involve story-telling, contests, product placement, emerging technology and the increasingly tricky business of crafting emotional connections. Asides include tales of planned scarcity (like "limited edition" sneakers), examples of broadcasters' waning power and the potential for targeting audiences "at every moment of the day." Though it covers some well-trod ground, there's plenty of sound analysis and prescient advice here (not to mention humor) for forward-thinking marketers.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

Expertly explains why, in today’s day and age, “marketing must be both brave and intelligent to succeed.” (Website Magazine)

“This should be required reading for all marketing and advertising people who still think that the world hasn’t changed much” (Technorati)

“A manifesto for anyone looking to break away from old methods and dropkick their sales campaign into the new millennium.” (Manage Smarter Magazine)

“Cutting edge marketing strategies.... Outrageous book format.” (History in the Making)

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Customer Reviews

At first glance the book seems larger than most, but I really found it to be a quick read.
John R. Sedivy
I ave read Richard's previous book on PR and highly recommend this one to anyone interested in creative marketing.
R. Mora
Start this book at any chapter and read it in any order you like, you will still not be able to put it down!
J. A. Wallace

Most Helpful Customer Reviews

13 of 15 people found the following review helpful By Thomas Duff HALL OF FAMETOP 500 REVIEWERVINE VOICE on December 25, 2006
Format: Hardcover
I got the chance to get an advanced reader copy of the book Punk Marketing: Get Off Your @$$ And Join The Revolution by Richard Laermer and Mark Simmons. This should be required reading for all marketing and advertising people who still think that the world hasn't changed much...

Contents:

Prologue - Welcome to the Revolution: Don't Blame Us, Just Thank Us

1 - The Punk Marketing Manifesto: You Read - We Make Your Life Better

2 - Kill the Middlemen: Do So Before They Kill You

3 - Brand Not Bland: How to Stand Out So That You Are "The Chosen"

4 - Who's Eating Your Lunch?: Make Them Spit It Out

5 - The Sell Phone: Use and Abuse of the Cell Phone for Marketing

6 - The Captive Consumer: Do Not Try This At Home

7 - Now It's Story Time: Art of Making a Case through Storytelling

8 - Leave Me Alone, Will Ya!: Too Much Stuff, Too Little Time

9 - Lies Lies Lies - The Truth About Truth: And Factoids about Facts

10 - As Seen on TV: Place It Baby, Place It

11 - At Last, a Job in Hollywood!: You Are the Content

12 - Game On: No One Is A Loser

13 - It's More Than Just Us: Hard as That Is to Believe

Notes

Index

Last Words

Punk marketing is defined as a rebellion against tradition, an attitude that says the same old thing doesn't work any more. Laermer and Simmons take a irreverent, no-holds-barred look at today's marketing landscape, and how consumers interact with advertising. The days of throwing a 30 second ad on TV and calling it good are over. There are so many media outlets clamoring for attention, and the advertising din has made it nearly impossible to stand out using traditional styles.
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8 of 9 people found the following review helpful By M. Fox on March 28, 2007
Format: Hardcover
I highly recommend this book to anyone interested in the rapidly changing marketing norms of today. Not only is Punk Marketing laced with thought provoking humor, delightful illustrations and case study side notes, but the content is worth the purchase alone. This is the first marketing book that I could truly not resist when I saw it at the Atlanta Airport Bookstore, and on top of that, the first marketing book that I had trouble putting down.

Good work Laermer and Simmons. I can't wait to see what is next.
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10 of 12 people found the following review helpful By David Shank on January 31, 2008
Format: Hardcover
There is really nothing worse than claiming you are taking a radical, new, "punk" break-all-the-rules approach....it is another thing altogether to actually accomplish such a challenge. This book does not deliver what it promises. There is nothing new here - lots of good, basic, marketing 101 information here, but not much else. The authors throw in the occasional swear word to demonstrate how "edgy" this work is - and in so doing this and only this they really show their ignorance and complete lack of anything new, radical, or "punk". Decent enough review of basic principles so that you have not wasted your money if you bought this - but if you are looking for what they claim they have delivered in their own marketing - go somewhere else - you won't find it here.
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4 of 4 people found the following review helpful By Joy L. Bernstein on May 22, 2007
Format: Hardcover
I believe there are so many ways in getting the point across its what would get a person's attention to what matters is the point. In the Bookstore Punk Marketing was placed side by side next to some guerrilla book. I opted for Punk, my boyfriend nodded his head in dismay and opted for the other. we bought both books and I was more compelled in reading punk rather then the other.

Thing is Punk points out the obvious... if you can't get an aha momment from your other marketing books, read this so you can get it. if not you can watch Oprah's guest and wonder how do her guest say they get it but still wonder why they can't make things work...

Books out there give you everything you need to know but not everything do you need to get the point of marketing. Punk points out the obvious.

my boyfriend came back and got the point.
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11 of 14 people found the following review helpful By Denise E. Wymore on March 16, 2007
Format: Hardcover Verified Purchase
I was on my way to a speaking gig when I saw this book in an airport gift shop. It saved the day. The topic I was supposed to speak on was "Marketing to Generation Y'. I read the book on the plane - underlining and highlighting and devouring it. A couple days later I was on stage.....

Here's how I started my speech:

SLIDE ONE: How to Market to Generation Y.

SLIDE TWO: You can't.

And then I said, "Thank you very much for coming."

All the rules have changed and the authors of this book get it. It is a MUST READ for every marketer in the world right now. Fabulous.
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8 of 10 people found the following review helpful By Kevin Brown on March 1, 2007
Format: Hardcover
Despite working in the field (or possibly BECAUSE of it), I'm rarely instantly interested in or affected by books on better marketing practices or thinking better/more creatively/blah blah blah.

But THIS book is engaging, written in a very honest, funny, entertaining voice -- and it speaks to so many things that have felt wrong with the roads I've been forced down at previous agencies...you know, doing the same old same old. Boo!

Viva la Punk!!!
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3 of 3 people found the following review helpful By J. A. Wallace on December 6, 2007
Format: Hardcover
Anyone working at a "traditional" Marketing or Advertising outfit should pickup this book, their dignity and start looking for a new job. Laermer and Simmons use "Punk Marketing" as a vehicle to expose what is wrong with "traditional" brand management and messaging by creatively articulating what could be so right - if the creative 'powers that be' stopped treating Joe consumer like they treated his grandfather.

Whether you fancy yourself an influencer or are happy to be an influencee, "Punk Marketing" will open your eyes and show you the difference between recognizing a brand and respecting a brand...yes, there is a difference. Start this book at any chapter and read it in any order you like, you will still not be able to put it down! If you are interested in uncovering the "truth in advertising," you need to become familiar with "Punk Marketing."
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