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At first glance the book seems larger than most, but I really found it to be a quick read.
I ave read Richard's previous book on PR and highly recommend this one to anyone interested in creative marketing.
Start this book at any chapter and read it in any order you like, you will still not be able to put it down!
On somewhat of a related note I would say that this in a way takes Naomi Kleins No Logo and puts it in a different direction. If Klein is like Marx then this is like Hobbes. Read morePublished on February 22, 2011 by Matthew Dovell
this book is just plane condescending.
the writers are trying to be cool and "funky" and just come off as douche lords. Read more
The overriding theme of this book works very well and shouldn't be forgotten: Be true to yourself. Don't be something you're not. Be honest. Read morePublished on January 3, 2010 by Carsten Golden
Punk Marketing is one of those refreshing books that come around once in a great while - literally a breath of fresh air. Read morePublished on December 25, 2009 by John R. Sedivy
I love incorporating anecdotes from this book into seminars I give on marketing. I've spent a great deal of time reading the reviews on this book and many of them are on the nose. Read morePublished on September 13, 2009 by Lori Gertz
OK, I have a problems with experts. I'm 28 years old and have been blessed to advance quickly in the agency business. Read morePublished on November 18, 2008 by Joshua C. Mabus
This book rocks! The whole idea behind it is that marketing has changed for good, and what used to work doesn't anymore. Read morePublished on February 15, 2008 by Steve Wilkinghoff
This book is SPOT ON! It's one of the best reads on what good marketing should be. Highly recommended.Published on January 23, 2008 by Michael Goldstein
A very inspirational, new way of thinking for my generation and the next wanna be marketer. I loved the summation of what is next to come in the future of marketing. Read morePublished on December 30, 2007 by Brian Welzbacher