Punk Marketing: Get Off Your Ass and Join the Revolution [Bargain Price] [Hardcover]

Richard Laermer (Author), Mark Simmons (Author)

Book Description

Publication Date: February 27, 2007

The marketing revolution is here

Punk Marketing is the long-awaited and breathless uprising that businesses want, deserve, and desperately need.

In this radical guide, Richard Laermer and Mark Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff—products, services, entertainment—and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed—one they have branded "Punk Marketing"—and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly.

Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any business-person needing to engage consumers—or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell phones, TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there's a built-in plan to equip you with tools to make all this change work out just fine, thanks.

--This text refers to an out of print or unavailable edition of this title.

Editorial Reviews

From Publishers Weekly

TV co-host Laermer (of TLC's Taking Care of Business) and agency alum Simmons (formerly of Crispin Porter + Bogusky) combine their considerable experience and wit to jolt readers into a new understanding of marketing's ever-changing arena. The premise-and the promise-of their approach to marketing is likely a familiar one: power is shifting from corporation to consumer, meaning that "a brand is formed in the eye of the beholder-the consumer-and is not the property of the marketer." As such, old-fashioned truisms like "any publicity is good publicity" have been subsumed by a new paradigm: "mediocre marketing does more harm than doing nothing." Blunt, fair, fearless and outrageous-just like the marketing style they espouse-Laermer and Simmons explicate the marketing methods of the future in a tour of blogs, lingo, games, the "real simple" concept and the new standards of cyber-socializing. Techniques involve story-telling, contests, product placement, emerging technology and the increasingly tricky business of crafting emotional connections. Asides include tales of planned scarcity (like "limited edition" sneakers), examples of broadcasters' waning power and the potential for targeting audiences "at every moment of the day." Though it covers some well-trod ground, there's plenty of sound analysis and prescient advice here (not to mention humor) for forward-thinking marketers.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.

Review

“This should be required reading for all marketing and advertising people who still think that the world hasn’t changed much” (Technorati )

“A manifesto for anyone looking to break away from old methods and dropkick their sales campaign into the new millennium.” (Manage Smarter Magazine )

Expertly explains why, in today’s day and age, “marketing must be both brave and intelligent to succeed.” (Website Magazine )

“Cutting edge marketing strategies.... Outrageous book format.” (History in the Making ) --This text refers to an out of print or unavailable edition of this title.

See all Editorial Reviews

Product Details

• Hardcover: 256 pages
• Publisher: Collins (February 27, 2007)
• Language: English
• ISBN-10: 0061151106
• ASIN: B00164CMSM
• Product Dimensions: 9.1 x 7.5 x 1.1 inches
• Shipping Weight: 9.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars  See all reviews (32 customer reviews)
• Amazon Best Sellers Rank: #1,181,226 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

13 of 15 people found the following review helpful:

5.0 out of 5 stars Should be required reading for all marketers..., December 25, 2006

By 

Thomas Duff "Duffbert" (Portland, OR United States) - See all my reviews
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This review is from: Punk Marketing: Get Off Your Ass and Join the Revolution (Hardcover)

I got the chance to get an advanced reader copy of the book Punk Marketing: Get Off Your @$$ And Join The Revolution by Richard Laermer and Mark Simmons. This should be required reading for all marketing and advertising people who still think that the world hasn't changed much...

Contents:
Prologue - Welcome to the Revolution: Don't Blame Us, Just Thank Us
1 - The Punk Marketing Manifesto: You Read - We Make Your Life Better
2 - Kill the Middlemen: Do So Before They Kill You
3 - Brand Not Bland: How to Stand Out So That You Are "The Chosen"
4 - Who's Eating Your Lunch?: Make Them Spit It Out
5 - The Sell Phone: Use and Abuse of the Cell Phone for Marketing
6 - The Captive Consumer: Do Not Try This At Home
7 - Now It's Story Time: Art of Making a Case through Storytelling
8 - Leave Me Alone, Will Ya!: Too Much Stuff, Too Little Time
9 - Lies Lies Lies - The Truth About Truth: And Factoids about Facts
10 - As Seen on TV: Place It Baby, Place It
11 - At Last, a Job in Hollywood!: You Are the Content
12 - Game On: No One Is A Loser
13 - It's More Than Just Us: Hard as That Is to Believe
Notes
Index
Last Words

Punk marketing is defined as a rebellion against tradition, an attitude that says the same old thing doesn't work any more. Laermer and Simmons take a irreverent, no-holds-barred look at today's marketing landscape, and how consumers interact with advertising. The days of throwing a 30 second ad on TV and calling it good are over. There are so many media outlets clamoring for attention, and the advertising din has made it nearly impossible to stand out using traditional styles. Furthermore, the old ad agencies no longer hold the power to control the market. TiVOs have reworked the way people view a program, and the odds are high that your audience is fast-forwarding past your multi-million dollar ad budget. Punk marketing looks at how nontraditional methods of marketing are needed to reach your specific markets. Techniques such as viral marketing, cell phone interaction, and product placement in shows and movies are becoming the way to make a mark without just talking louder and longer. But even these avenues are fraught with peril if you don't remember the attitudes of the persons being marketed to. For instance, cell phone interaction can be great if it's participatory. But if you just start sending repeated ads to a cell phone audience, you've sealed your fate. Bottom line... you have to be different in order to be seen, and you *will* make mistakes. But standing pat on the past campaigns are becoming less effective with every passing year.

Even if you're not necessarily involved in marketing, you'll enjoy the attitude of the writers. I was reminded often of Tom Peters' style of writing with even more raw emotion. I knew I was in for a different read when I hit the dedication page... "To everyone who's ever s**t-canned us... and their spouses." That same in-your-face attitude carries through the entire book, and it makes for a compelling read. The fact that they nail the attitudes and habits of today's consumer makes it great...

8 of 9 people found the following review helpful:

5.0 out of 5 stars Part of the Revolution, March 28, 2007

By 

M. Fox (San Diego, CA) - See all my reviews
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This review is from: Punk Marketing: Get Off Your Ass and Join the Revolution (Hardcover)

I highly recommend this book to anyone interested in the rapidly changing marketing norms of today. Not only is Punk Marketing laced with thought provoking humor, delightful illustrations and case study side notes, but the content is worth the purchase alone. This is the first marketing book that I could truly not resist when I saw it at the Atlanta Airport Bookstore, and on top of that, the first marketing book that I had trouble putting down.

Good work Laermer and Simmons. I can't wait to see what is next.

9 of 11 people found the following review helpful:

1.0 out of 5 stars Nothing new or "punk" here - don't bother, January 31, 2008

By 

David Shank "raoulduke" (Seattle, WA) - See all my reviews
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This review is from: Punk Marketing: Get Off Your Ass and Join the Revolution (Hardcover)

There is really nothing worse than claiming you are taking a radical, new, "punk" break-all-the-rules approach....it is another thing altogether to actually accomplish such a challenge. This book does not deliver what it promises. There is nothing new here - lots of good, basic, marketing 101 information here, but not much else. The authors throw in the occasional swear word to demonstrate how "edgy" this work is - and in so doing this and only this they really show their ignorance and complete lack of anything new, radical, or "punk". Decent enough review of basic principles so that you have not wasted your money if you bought this - but if you are looking for what they claim they have delivered in their own marketing - go somewhere else - you won't find it here.