Studies. Research. Proof. Beet Juice works. It's a performance booster like no other. And it's all about the Natural Nitrates. Our Beet Juice Powder has been extensively tested, and the nitrates are pure and perfect, even more concentrated than in whole beets! Pure Clean Powder's Organic Beet Juice Powder is the highest quality, most effective beet juice powder available today. For athletes, no other beet juice powder comes close.Nitrates in beet juice have been shown to boost power output without changing oxygen consumption. Nitrates effectively lower the oxygen cost of exercise. The University of Exeter study conducted by Dr. Andrew Jones found that competitive cyclists were able to shave 45 seconds from a 16.1 km Time Trial. Researchers have found that, as a vasodilator (widens blood vessels), beet juice decreases blood pressure, which allows better blood flow as well as oxygen consumption. It also aids your muscles by reducing the amount of oxygen needed during exercise. So your heart doesn't have to work as hard and muscles will have greater endurance and will recover faster.Increasingly, research is showing that Beet Juice can also LOWER BLOOD PRESSURE. Finally a natural remedy! We always recommend seeking advise from your physician before making changes to your diet, especially if you have any type of health issue. It's easy! Now you can have beet juice without the mess! Find much more information and dosing instructions on our website at purecleanpowder.com. STORAGE: Please remember that organic, naturally dried beet juice powder needs to be properly stored. It is sensitive to HEAT and MOISTURE. If left in the sun, near a heat source, or in a moist environment, the powder may get lumpy or harden. It should always be stored closed and, when possible, in a cool dry place like the refrigerator. If the powder does cake up, the nitrates are likely still good. Just let the powder sit in warmish water for a couple minutes. PRODUCT OF USA.