This Pure Pet Pure Pearl shampoo cleans, conditions, and leaves coats soft, silky, and full of shine. Formulated with natural coconut oil, natural Ingredients are gentle on sensitive skin and leave no dulling residues. Luxury conditioning Pure Pet Pure Pearl Shampoo with natural coconut oil is tearless and hypoallergenic. Contains no synthetic conditioners, artifical dyes, or coloring. Leaves coats soft, silky, and manageable. Rinses completely without leaving any residues. Gives coats a light, refreshing coconut scent. Ingredients are Purified water, vegetable-based cleansers, silk amino proteins, coconut oil, natural fragrance, and vitamins E and C as natural preservatives. Diluting the 16-ounce size is not recommended, but if a thinner shampoo is desired shampoo may be diluted. Directions for use - Shake well before using. Wet pet's coat completely with warm water. Dispense a generous amount of shampoo into palm of hand and thoroughly massage into pet's coat beginning at head and working back towards the tail. Avoid getting into eyes. Rinse completely. Repeat as necessary. Measures 8-1/3-inch length by 2-1/2-inch width by 2-1/2-inch height.